Local Stations. Big Impact.

2016 Election Toolkit

Getting Out the Vote

It’s all about voter turnout. General election voter turnout in 2014 midterms was the lowest it’s been in decades, according to the United States Election Project. Help get voters to the polls in your community.

  • Share voter options. Millions of voters say their schedules keep them from the polls, so share the many time-saving options for voting. Broadcast off-times when polls are usually less crowded (10 to 11:30 a.m. and 1:30 to 3:30 p.m.), and in the weeks leading up to the election, provide deadlines and procedures for early voting and absentee ballots. You can find your state’s deadlines and procedures for both at
  • Tell voters when and where. Direct listeners and viewers to easy-to-use online tools that provide polling locations and hours.
  • Create how-to segments. Walk voters through the process, showing voting devices and procedures being used at polling places in your community. Let voters know what to expect at the polls, including what the ballot will look like and any ID requirements. Highlight accommodations for people with disabilities or for people for whom English is a second language.
  • Spotlight voter questions. Encourage your audience to submit questions about voting via email, Facebook or Twitter. Bring in local officials to provide answers and keep a running FAQ on the election section of your station’s website.
  • Make it personal. When on-air personalities show they care about voting, others in the community will too. Use talent in your PSAs, and on Election Day, have reporters wear “I Voted” buttons or t-shirts and talk about their experience on the air. Ask a political question of the day or establish an issue of the day on-air and encourage conversations through social media.