2016 Election Toolkit
Getting Out the Vote
It’s all about voter turnout. General election voter turnout in 2014 midterms was the lowest it’s been in decades, according to the United States Election Project. Help get voters to the polls in your community.
- Share voter options. Millions of voters say their schedules keep them from the polls, so share the many time-saving options
for voting. Broadcast off-times when polls are usually less crowded
(10 to 11:30 a.m. and 1:30 to 3:30 p.m.), and in the weeks leading
up to the election, provide deadlines and procedures for early
voting and absentee ballots. You can find your state’s deadlines
and procedures for both at vote411.org.
- Tell voters when and where. Direct listeners and viewers to
easy-to-use online tools that provide polling locations and hours.
- Create how-to segments. Walk voters through the process,
showing voting devices and procedures being used at polling
places in your community. Let voters know what to expect
at the polls, including what the ballot will look like and any
ID requirements. Highlight accommodations for people with
disabilities or for people for whom English is a second language.
- Spotlight voter questions. Encourage your audience to
submit questions about voting via email, Facebook or Twitter. Bring
in local officials to provide answers and keep a running FAQ on the
election section of your station’s website.
- Make it personal. When on-air
personalities show they care about
voting, others in the community will
too. Use talent in your PSAs, and
on Election Day, have reporters wear
“I Voted” buttons or t-shirts and talk
about their experience on the air. Ask a
political question of the day or establish
an issue of the day on-air and encourage
conversations through social media.