2016 Election Toolkit
Social media is an election game-changer. Its role
in elections is on a steady rise. Use these ideas
to extend the reach of your station’s election
coverage through social networking.
- Make sharing easy. Include social sharing
tools on all your online election coverage so that
viewers can easily pass the information on through
Facebook, Twitter, Google+, email and other social
- Keep it real-time. Keep your audience in the
know through live blogging, tweeting and frequent
Facebook status updates throughout your election
coverage. Go live on your social media platforms
from debates, candidate interviews and polling
places on Election Day.
- Grow followers. Frequently drive listeners
and viewers to follow your station on platforms
like Facebook, Twitter and Instagram. The more
followers, the greater your station’s reach.
- Get creative. When you’re limited by words and
characters, let photos and videos do the talking on
Twitter and Instagram. Always include links back to
your election resources.
- Join the conversation. Post questions and
encourage discussion on your station’s social media
accounts. Respond to comments to keep the
conversation going. Retweet or share candidates’
social media posts. Keep an eye on what issues
your followers are talking about, and let it help
guide your election coverage.
- Make it interactive. During debates and
candidate interviews, allow listeners and viewers to
share their questions and reactions through social
media. Invite local candidates to take part in a
special Twitter chat or virtual town hall.
- Tag it. Develop creative hashtags to use
throughout your election coverage. Tailor them to
specific debates, programming or initiatives when
appropriate. Incorporate your station call sign
where you can.
- Highlight participation. Spotlight followers’
social network activity and response to your
campaign by sharing relevant tweets and Facebook
posts on your on-air programming.