Beasley Best Community of Caring
Recognizing the community service of its local stations, Beasley Media Group (BMG) realized that, working together, they could make an even greater impact and the Beasley Best Community of Caring (BBCC) was born. BBCC created and distributed scripts for 30- and 60-second public service announcements, asking stations to air spots a minimum of ten times each week. These campaign announcements were supported through social media, articles, blogs, interviews and podcasts. In addition to on-air support, each market partnered with a local group working on an issue important to their community. In 2018 topics included opioid addiction, mental health awareness, autism spectrum disorder and hunger. Through this partnership with its 64 stations across 15 markets, BBCC donated nearly 33,000 spots and countless hours supporting causes important to the local communities it serves.