Service to America Week

Every day of the year, broadcasters play a unique and critical
role in their communities and nationwide.
Read their stories below, and see more stories on:

Twitter »   Facebook »   Instagram »  

Serving New York

The New York State Broadcast Association (NYSBA) recently presented the “Serving New York” award to stations for service to their community conducted in 2017. The 59 winning stations from seven regions throughout the state hosted a variety of efforts that NYSABA representatives say “demonstrate the unique importance of broadcasting to the fabric of your communities.” Initiatives included telethons for hurricane relief, fundraisers to support childhood cancer research, school supply drives, winter coat collections and many more. Descriptions of the public service performed by each winner can be found here.

WJXT-Positively Jax

At WJXT-TV, we have a long history of recognizing positive people who work for the good of our community. Our neighbors are a living testament to the power that one person can have in making a difference. Their resolve to positively change the community is beyond inspiring. We call them positively Jax. We are all aware of the challenges we face: hunger, disease, disasters, poverty… it is our hope that telling these positive stories we can inspire others to lend a hand, to help those in need. Each one of us can make a difference. We’re committed to honoring those people from every part of Jacksonville who have found ways to make a positive difference, tackling everything from cancer to crime education to the environment. They improve the lives of the people next door to them and those in our city they have never even met.

2 Strong 4 Bullies

Bullying is a topic that touches everyone’s life, whether they are the recipient of bullying, a bystander, a parent of the victim/bully or the bully themselves. As a TV station, WOIO/WUAB-TV found there wasn't a unified anti-bullying front in Northeast Ohio for teachers, students and parents. So, we devised a multi-platform campaign called 2STRONG4 BULLIES in order to help prevent bullying. We asked the community to join us and speak up against bullying. We launched a series of messages touching on the topics of bullying/anti-bullying. These :15 second prommercials are married with :15 second commercials about our partners. We have also produced :60 and :90 news segments that air in the morning news. These interviews are conducted by our station spokesperson, Tony Zarrella, and discuss our campaign, our partners and various bullying topics. Also, one time per quarter in our regular newscasts, we highlight a serious topic of bullying.

Unidos por los Nuestros - Disaster Relief Campaign

Univision Communications Inc. launched the Unidos por los Nuestros (United for Each Other), a multi-platform campaign to raise awareness of the pressing need for resources following the natural disasters that affected our communities in 2018, including Hurricanes Harvey, Irma and Maria, the California fires and the earthquakes in Mexico, which affected millions of people.

The Opioid Epidemic Hits Home

In the fall of 2017, the WREX-TV team put an unprecedented number of resources toward the coverage of the opioid crisis in our area. It was the single largest news and community project put together by our station in 2017, and quite possibly in the history of our station. Our special series involved a number of unique elements. First and foremost, our reporters produced 20 stories for air over the course of about a month. We covered the data, the science and the impact, among other topics. We also produced a 19-minute documentary, told exclusively through the people impacted by these drugs. This was the attention-grabbing piece our community needed to see to understand just how dire this problem is. We also hosted a live, 90-minute town hall meeting in our community with panelists from across the state, including the lieutenant governor of Illinois and the director of the Illinois Department of Public Health. Finally, we produced a series of PSAs as well as a dedicated web page focused on the crisis.

Service to Veterans

KWTX-TV produced a documentary, “We Can’t Forget Vietnam,” which recorded incredible stories, many never told aloud before, about the horrors of the Vietnam War. Dozens of veterans, from front line draftee to a retired three star general, sat in the same corner of our darkened studio. Each told his personal story, seated in the same exact chair and interviewed by the same crew. “We Can’t Forget Vietnam” aired in theaters and on television coinciding with the 50th anniversary remembrances of the Vietnam War.

Driving Change Campaign

Our DRIVING CHANGE campaign epitomizes our commitment to being of service to our community. WKMG-TV has gathered stories from viewers, created partnerships with law enforcement and legislators and confronted those lawmakers who were creating roadblocks to a piece of legislation designed to save lives on Florida's roadways. While this project began in October of 2016 after the accident, it wasn't until 2017 when WKMG was really able to gain traction, and by December was able to push for and break news of the bipartisan legislation in both the state House and Senate.


A series of hard-hitting reports that exposed exploding crime epidemic, identified the causes and suggested solutions. Our promotional campaign and hashtag #ABQ4ward spawned a community dialogue that kept more stories flowing into our newsroom. From the beginning, we aligned our reporting with coverage of the mayoral race. We wanted the eight candidates seeking to lead our city to hear directly from the community. We partnered with New Mexico First, a nonprofit public policy organization focused on building community consensus. KOB-TV asked the group to join us in convening multiple focus groups who would form questions that got to the heart of the crime crisis.

Hearst Television: State of Addiction

We put the power of our 30 television stations, two radio stations, our nationally syndicated weekly program and multiple digital platforms to work amplifying the dialogue, educating the audience and connecting those in need with resources to help. Each station promised to produce a minimum of two news reports each month, but most produced related content weekly, some daily, resulting in nearly 3,000 original stories at least one minute in length. Our team produced 34 local television specials and one national special originating from the Newseum in Washington, D.C. Hosted by our “Matter of Fact” weekly program anchor Soledad O’Brien, it aired live across all stations and Hearst Television websites in prime time. Newsrooms opened their doors to experts for call-in help lines and Facebook Live chats so people could easily and anonymously seek help. The campaign included PSAs, editorials, unique digital content, investigative reports, town hall discussions, hundreds of personal stories from our viewers and some from our own employees.

Searching for a Fix

The WRAL-TV documentary “Searching for a Fix” is the centerpiece of a station campaign to raise public awareness about the prescription opioid and heroin addiction crisis in North Carolina. The documentary tells the heart-wrenching stories of families touched by addiction, shows overwhelmed first responders trying to tackle the crisis on the streets, examines public policy solutions and shows the inspiring pathways to recovery. The campaign extended beyond the documentary to and other streaming platforms where viewers could hear additional stories and be directed to community resources for help with addiction. It also included social media outreach and the creation of a Facebook group for addicts, recovering addicts and their friends and family members. Finally, it included a joint effort with state agencies to collect and destroy unused prescription medications.

WCCO-TV's Pulling Together

In 2017, WCCO-TV launched Pulling Together, a fundraising campaign featuring a cross river tug-of-war between teams from Minneapolis and St. Paul. The community event benefited Fraser, Minnesota’s leader in autism and special needs services. Teams from the Twin Cities including professional sports organizations, local breweries, emergency personnel, the WCCO news team and others each raised $10,000 for Fraser before pulling against the opposing city in an epic tug-of-war battle. In addition to the teams fundraising, WCCO hosted phone banks for viewers to get involve and donate.

The Triangle

This two-year investigation started with a news tip in November 2015. We were told that two teens died of heroin overdoses in an affluent area of Atlanta and no one was talking about it. As we begin to dig in to those deaths we uncovered a large circle of young people who were addicted, overdosing and all too frequently dying from drug use. Contrary to popular belief, the addresses on the autopsies weren't in Atlanta's inner city, where heroin has long been a problem. The overwhelming number of overdoses were in wealthy suburbs. When we plotted those clusters of deaths on a map, they formed the shape of a triangle. It was there, we uncovered a nearly 4,000 percent increase in the number of heroin-related deaths. In 2017, our investigation culminated as we discovered that area expanded even further into Atlanta’s suburbs.

Founder's Day of Caring

Nexstar CEO Perry Sook created the Founder’s Day of Caring for our employees. This commitment, which includes all 100 Nexstar television markets plus corporate offices and digital entities, sends a message to our local nonprofits that they are not alone. Every year on the third Friday of June, Founder’s Day of Caring provides all Nexstar staff four hours of paid time off to volunteer. Each market creates a committee to choose one or more relief/outreach organizations to assist. The day is intended to shift employee focus from the business of reporting daily local news to discovering and acting on the needs of others in their own backyard.

Selling Girls

"Selling Girls” focuses on the secretive culture of sex trafficking of underage girls in America. The idea came from asking viewers what was the most underreported story happening in our 38 television markets. Sex trafficking was overwhelmingly requested as a problem worthy of further attention. Using the resources of two separate investigative teams in both Houston and Atlanta, TEGNA set out to create a series which would highlight the complex problem nationwide and could be as relevant for our affiliate in Seattle as it was to our viewers in Tyler, Texas.

NBC15 Share Your Holidays Campaign To Eliminate Hunger

The WMTV Share Your Holidays Campaign raises money and food donations for individuals and families facing hunger in our viewing area. It is a big problem in our television market. One in five children in our DMA face hunger each day. The campaign runs October 31 through December 31. 2107 marked our 22nd year of Share Your Holidays. New this year, we had a coordinated coverage plan on all platforms and believe the work we did digitally this year was a game changer, as was our commitment to producing meaningful stories for our newscasts throughout the campaign’s duration. On the “Grand Finale Day,” all of our newscasts were produced live on location at the Phone-A-Thon/Sort-A-Thon.

Medical Waste

“Medical Waste” exposed a widespread yet little-known insurance industry practice bilking consumers by charging copays that exceed the actual cost. While “Medical Waste” began as a local investigation, it quickly grew national in scope as we revealed some of the nation’s largest health insurance providers - United Healthcare, Cigna Health, Humana – take part in the process called a clawback. Nearly 80 million Americans are affected by this policy, resulting in some consumers paying thousands of dollars a year in unnecessary fees. Our reporting shed light on this practice and provided viewers with the information needed to ask tough questions about the growing cost of prescription drugs.

Serving Those Who Serve

With nearly half a million veterans and active duty service members in Colorado, KDVR-TV identified a need and brought it to the forefront in 2017. The “FOX31 Problem Solvers: Serving Those Who Serve” initiative shines the spotlight on our military community, brings veterans groups together to share resources and tells the stories of our heroes in a way no other TV station has until now. Some highlights include five half-hour documentaries on Colorado veterans. We traveled all over the world – seven countries on four continents – to showcase the battlefields where local service members helped shape the course of history.

Helping Others Every Day

WGBC-TV in Meridian, Mississippi, started with one man's dream of having a television station that had one mission helping others. The team at WGBC comes to work each day asking how can we help others, from our viewers to our clients to area nonprofit organizations to elected officials. Anyone or any organization that comes to us with a problem, we strive to see how the resources of our stations can help, it's part of our company's overall mission of paying it forward. WGBC believes that we are given a gift of broadcasting to local communities and the way we can best pay it forward is by helping others each and every day. In all, WGBC has donated more than $2.2 million dollars in on-air ad time to promotions and public service announcements in 2017 with over 90,000 on-air ads.

WBAL-TV 11's Special Olympics Maryland Polar Bear Plunge Campaign

The mission of Special Olympics is to provide year-round sports training and athletic competition in a variety of Olympic-type sports for persons with intellectual disabilities eight years of age and older. Special Olympics provides them continuing opportunities to develop physical fitness, demonstrate courage, experience joy and participate in a sharing of gifts, skills and friendship with their families, other Special Olympics athletes and the community. The Special Olympics Maryland Polar Bear Plunge is the organization’s top public fundraiser held each year, providing the majority of financial support for 7,549 Special Olympic athletes in the state of Maryland. WBAL-TV worked hand-in-hand with Maryland Special Olympics and the event’s founding organizer, the Maryland State Police, in the promotion and conduct of the event.

ABC 6 News Weather Lab

The KAAL-TV News Weather Lab is a STEM-based program that brings science and weather together through engaging experiments and weather-focused presentations. One of the three station pillars of KAAL’s advocacy is education. We challenged ourselves to enhance the interest in STEM-based education and careers with our very own AMS certified meteorologists. Launching into the schools in September of 2017, once a month meteorologists Chris Kuball, Cindy Morgan and Jim Peterson share their knowledge and passion for science with elementary schools all over Southeast Minnesota and Northern Iowa. Our program is specifically designed to cater to elementary aged students in grades one through four. Our hope, is that by creating a positive and exciting environment around STEM-based learning to students in the early years of their lives, it will push them into a future career in a science-related field.

Maria's Message

September 17, 2018, will mark the fifth anniversary of the death of Maria Tiberi. The 21 year-old daughter of WBNS-TV sports anchor Dom Tiberi was killed in a distracted driving accident on the highway not far from her home. The Tiberi family and WBNS have created Maria’s Message, an awareness and education campaign to stop distracted driving, especially among young drivers. Maria’s Message is a multi-platform campaign designed to teach young drivers to keep their hands on the wheel, their eyes on the road and their minds on their driving. Paid sponsorships support public service announcements that run several times during the day. Dom Tiberi travels to area high schools delivering his anti-distracted driving address to thousands of students. WBNS conducts safe driving days for young drivers. WBNS works with local auto dealers to provide driving simulators for customer use. News stories on distracted driving accidents are tagged with pushes to our Maria’s Message webpage for safe driving tips.

WGAL 8 Chronicle: Bring Them Home

WGAL-TV’s “Chronicle: Bring Them Home” is the result of months of work by WGAL journalists to bring a previously untold chapter of American history to television for the first time. The documentary profiles members of the Northern Arapaho Native American tribe as it journeys across the country to exhume the remains of its children buried in an Army cemetery. WGAL's use of its unprecedented access to the tribe's secret stories helped expose its local viewers to a traumatic chapter in the community's history few knew about before the documentary's airing. “Chronicle: Bring Them Home” has since been shared across the country with other tribes that are now considering following the Northern Arapaho's lead and exhuming the remains of their children, too.

Chicago's Very Own WGN-TV

Virtually every newsroom employee took part in some form of service through the television station or through personal passion projects. We took care of Chicagoans most in need at the basic level. We fed the hungry, helped 5,000 children gear up and have a healthy start to the school year, collected four truckloads of toys around the holidays and so much more. The station's commitment went beyond our city. Viewers dug deep for two Red Cross telethons, raising millions of dollars after an unprecedented year of disasters across the nation. Our teams started a broadcast camp for kids in under-served neighborhoods, raised money for childhood cancer, campaigned to stop bullying and even adopted a middle school. Opioid addictions have also plagued our streets and invaded the homes of many of our viewers. We used our airwaves to tell stories on the damaging effects and ways to combat the drug problem. This is just a sample of the ways our employees and the station rolled up their sleeves to give back to the community and beyond.

WCTV Peanut Butter Jelly Jam

#PBJPLZ! is a two-week drive in which students are encouraged to donate jars of peanut butter and jelly to help other children whose families struggle to keep food in the pantry and on the table. WCTV initiated this collaborative effort with our local school district and our local food bank. It’s a very tangible and affordable way for children to help and a powerful example of how when everyone gives a little, it can add up to a lot. In our community here in the Big Bend of Florida, 25,000 kids are hungry and count on free meals at school. Some are lucky enough to get backpacks full of food to take home each weekend. Yet when school is out for the summer, those children can’t necessarily count on eating regular meals. The #PBJPLZ! drive is sandwiched around National Peanut Butter and Jelly Day in April and helps to fill food bank shelves at a time when demand is high and donations typically stall.

Fin de DACA - End of DACA

More than 800,000 children residing in this country today were brought here by their parents illegally or overstayed their visas without their knowledge. For many, this is the only country they have ever known. They are often referred to as “Dreamers.” President Barack Obama issued an executive order to allow those children, some now adults, to qualify for a documented status and work permit. And upon the election of President Donald Trump, many were left wondering what their future would hold. Many feared the worst. Our news coverage captured the anxiety and fear that plagued our community. Speculation and fear even manifested itself in the local economy. In July 2017, Attorney General Jeff Sessions announced the changes: any Deferred Action for Childhood Arrivals (DACA) recipient whose permit expired before March 3 had to renew before October 5. We intensified our coverage, created a DACA taskforce that included Dreamers, religious leaders and non-political community leadership to learn how to best serve our community and keep them informed.

Stephanie's Day

Stephanie’s Day is a resource fair for families impacted by autism and other special needs. One in 88 kids and one in 54 boys has autism. As the numbers continue to rise, families are spending numerous often frustrating hours searching for information to help their child get the best services. Stephanie’s Day helps fill that need by bringing organizations in the community together on one day so families can have immediate access to valuable support. Service agencies spend the day assisting families with nutrition, physical and occupational therapy services, babysitting resources, financial planning, social and education services and advocacy help.

WPLG My Future, My Choice

In April 2016, WPLG-TV ran editorials, public service announcements and weekly news reports featuring local role models who had defied the odds. We held a Youth Summit in September 2016, which offered parents who have lost children to gun violence an opportunity to be heard. The Youth Summit also centered on topics that are relevant to urban youth. In June 2017, WPLG hosted its third town hall meeting at Miami Norland Senior High School. Guest panelists included members of the cast of the Academy Award-winning film for Best Picture, Moonlight, and Sybrina Fulton, mother of the late Trayvon Martin. That event highlighted the positive strides made by members of the South Florida community and focused on the talents and skills that have propelled youth to academic and social achievements, as well as national recognition.

Healthy Mind Matters

Throughout the year, KSL-TV commits time during newscasts and dedicates days of coverage tackling key issues in each newscast throughout the day and KSL-AM produces a weekly 30-minute show that airs Sunday at 11 a.m. In addition to the content commitment, there is a strong digital and social presence. All of us at KSL are committed to making a difference, to help families better connect and obtain mental health care and raise awareness and a genuine understanding in our community about mental health issues. KSL has long been committed to providing our community with solution-oriented content when challenging issues that impact every family arise. The goal of “Healthy Mind Matters” is to eliminate the stigma associated with mental health and reverse these tragic trends in Utah.

Service to Community Awards

WWOZ-FM recognizes that our city’s musician ambassadors usually begin their careers in their school band program, guided by dedicated educators who are among our city’s unsung heroes. While New Orleans is rich in musical heritage, many of our public schools are primarily in underserved areas of the city are not fully funded and supported in the areas of the arts. Budgets have been slashed and options for performances and exposure are limited. Each month, we are proud to provide a much-needed public platform for talented young music students with our SCHOOL GROOVE program, where we host a local high school or middle school band in our studio. The students perform for 30 minutes live on the air and on Facebook Live, which is broadcast worldwide. This is the same studio experience the professional musicians and legends like Dr. John, Fats Domonio, Aaron Neville, Harry Connick Jr., Wynton Marsalis, Allen Toussaint and Irma Thomas have received at WWOZ. The band director and select students are interviewed live by our host and speak about their music program and aspirations.

Tornado Relief Fund

WEAU-TV organized a donation drive in our front parking lot to raise money for the victims and families of the tornado. We heard that many of the residents were renting their trailers and may not have full coverage insurance. WEAU contacted Barron and Rusk county officials and organized the fundraiser. WEAU decided to host the fundraiser in its front parking lot in Eau Claire county and use mostly station resources. Eau Claire is a much larger community and WEAU is located in the center of town on one of the main roads which led to the success of the fundraiser. From 7 a.m. to 6 p.m., we asked viewers to drive through our parking lot and drop off any cash or check donations. $40,250 was collected on-site from over 500 donations and was matched by a Rusk County native to bringing the total to $80,500. WEAU absorbed all of the costs of signage, food, tents and more to conduct the fundraiser, which meant that all of the funds could go directly to relief.

Clear 99 Honor Flight Radiothon

The Central Missouri Honor Flight is an organization that raises money to send World War II, Korean War and Vietnam War veterans to Washington, D.C., to see their memorials. They started in 2008 with a dream of providing this service to local veterans in mid-Missouri. In this time, they have provided a life-altering experience for more than 3,000 local men and women who served our country and put their lives on the line to protect our freedoms. Our third annual Honor Flight Radiothon on KCLR-FM was an extremely emotional day. Many veterans and people affiliated with the organization told us stories about how this trip has become the “healing flight” for our local heroes, who served our country in the United States armed forces. We heard stories about how this one day, in many ways, gave our heroes a sense of closure; it gave them a chance to open up about their experiences while serving in the military with other individuals who had experienced the same things.

Project No Rest

Capitol Broadcasting Company decided to confront issue of human trafficking with an outreach and public service initiative called Project No Rest. In the process, we learned that human trafficking is not as it is portrayed in movies like “Taken,” where people are smuggled across international boundaries. Human trafficking knows no economic, educational or cultural divides and is as close to home as our neighborhood high school or local shopping center. The goals of our Human Trafficking Awareness and Outreach Campaign were twofold: Inform the general public about what human trafficking looks like in North Carolina by producing authentic messaging that destroys stereotypes and authentically exemplifies real people who are affected by trafficking in our state and help victims of human trafficking self-identify and reach out for help.

Opioid Nation: An American Epidemic

In 2017, Graham Media Group and its network of local television news stations launched a collective effort to combat the opioid crisis in our communities. This critical issue is killing young and old, rich and poor and people of all backgrounds. We knew our goal was to tackle the problem both on a national and local scale and hopefully save lives. As a group, we collaborated to cover the most ground and topics related to the opioid crisis, but each station produced its own special focused on telling local stories and covering the angles that would have the greatest impact on our individual communities. “Opioid addiction is ravaging our communities big and small and local broadcasters are uniquely positioned to tell these stories. The diversity of issues affecting our Detroit community differs from those in Houston and Orlando,” said Emily Barr, president and chief executive officer of Graham Media Group.

WAFB - Donna Britt Day 2017

For nearly a year, WAFB-TV anchor Donna Britt had been battling an issue with her nervous system. In July 2017, Donna announced to our community that she had amyotrophic lateral sclerosis (ALS). But she made it clear that she would not be defined by this debilitating disease and instead she would do what she has done for past 37 years in Baton Rouge: be a beacon of light for this cause and use every ounce of her power to raise awareness for the thousands of people living with ALS Louisiana and Mississippi. In the weeks that followed, the conversations began with WAFB management and WAFB celebrity chef John Folse about an event that would honor Donna and raise money for our local ALS association. Call it divine intervention, but Chef Folse had an open day in what is an otherwise busy wedding season at White Oak Plantation. So, Sunday, October 1, was set! We contacted ALS Association Louisiana-Mississippi executive director Paula Shamsie about the event and she happily accepted the opportunity to raise awareness and funds.

Hearst Television Inc.

WCVB-TV's commitment to serve our market as “Boston's Community and News Leader” has never been stronger. WCVB continues to produce more high-quality local programming serving the community interest than any other local station in New England, including 45 hours of newscasts weekly and "Chronicle," the nation's longest running and top-rated locally produced news magazine airing in prime access Monday through Friday. WCVB is unique in this market as the only station airing editorials on topics of local and national interest presented by President and General Manager Bill Fine, and is the only station with a staff dedicated to public affairs and community services. WCVB's history of excellence has positioned us as the preferred and exclusive television partner for the Museum of Fine Arts Boston, Boston's Museum of Science, the JFK Library and Museum, a host of arts organizations and Sail Boston: Return of the Tall Ships. This past year, WCVB focused on key areas of special need in our market– supporting women, disaster relief, veterans and childrens’ services – devoting substantial on-air resources to these causes to increase public awareness.

KPRC and Graham Media Hurricane Coverage

As Hurricane Harvey hit Texas and Houston grappled with catastrophic flooding, the team at KPRC-TV went into action delivering lifesaving weather and rescue information in an uninterrupted broadcast on-air and online over the course of several days. Several Graham Media stations pitched in to assist with all aspects of storm and relief coverage. In the weeks and months following Harvey, KPRC continued to follow-up with relief efforts and tracked how donated funds and items were distributed. KPRC continues to inform viewers with lessons learned from Harvey. The station recently hosted a live broadcast of a town hall event with Houston Mayor Sylvester Turner, focusing on how to avoid future flood catastrophes in our area.

S.O. Close to Homeless

KOBI-TV and ACCESS, a local nonprofit agency dedicated to helping low-income and disabled community members, joined together to create So Close To Homeless. It was a well-executed, precisely targeted 24-week project to draw attention to Southern Oregon’s homeless and housing crises. Through a multi-media campaign that included TV, radio, Facebook and the internet, 97 percent of all adults in nine counties were reached an average of 36 times. KOBI aired over 1,550 spots. So Close To Homeless even captured the attention of our state and national representatives. U.S. Senator Ron Wyden said on KOBI he will be fighting to expand the low-income housing tax credit. Effective community service projects often take years to hone a message, create a brand and eventually change perceptions. So Close To Homeless achieved these goals in just 24 weeks.

Slavic Village Reads

During 2017, WKYC-TV led a collaborative campaign in Cleveland's low-income Slavic Village neighborhood that encouraged families to spend time reading together every day with their children. For an entire year, we spread one succinct message: that when a child reads 20 minutes a day and when there are books in the home, there is a huge payoff – it all but guarantees that a child will read at grade level. Cleveland ranks as one of the most economically distressed big cities in America. 75 percent of residents live in zip codes with high rates of poverty, joblessness and vacant housing. We chose Slavic Village, a Cleveland neighborhood that is more economically distressed than 99.5 percent of U.S. zip codes, to be our test neighborhood and for a year we committed to putting a positive spotlight on this community. WKYC helped organize monthly literacy events in Slavic Village and encouraged residents to join us in spreading the word about the importance of creating a reading-friendly environment at home.

KRCG 13 - "Stop Bullying Mid Mo"

In September, KRCG-TV launched our “Stop Bullying Mid-Mo” initiative after a series of unfortunate bullying related deaths and suicides in mid-Missouri. In partnership with the United Way, we produce regular segments on air and on our website and social media channels highlighting bullying in our schools and in our wider community. It’s an issue that impacts so many people of all ages and most of the time it starts – or can be stopped – in schools. Through our initiative we’ve engaged our community and educators in a way we never have before. We’ve taken a tough issue and opened the lines of communication about it for all affected, objectively covering both the bully and the bullied. Stories focus on how to talk to a bully, the signs of bullying, what laws are in place to prevent it and other influences bullies face. We realized bullying is a major problem in mid-Missouri and it keeps evolving, making it more complex for parents, teachers and our kids. So, we wanted to do something to stop it.

Rise Up for Recovery

For our relief campaign to help hard hit areas, we used a three-prong approach. First, after both storms, we went into the communities, made lunches for people without homes and power along with first responders. We went to people's homes and help clear out their yards. Next, WALB-TV produced a commercial and jingle called “The Power of Can.” The aim of this campaign was to inspire the neighbor-helping-neighbor relief effort and create optimism and hope during these challenging times. The third aspect of this campaign was to raise money for the relief effort. WALB partnered with the Red Cross and local radio stations to raise money. WALB created "Rise Up for Recovery." WALB chose "Rise Up" because at the time, the Atlanta Falcons were in the playoffs and their slogan was "Rise Up."

Penny Pitch 2017: The Shepherd's House

WOWO-AM’s annual Penny Pitch campaign has been providing grants to individuals and not-for-profit organizations serving Northeast Indiana since 1948. The main mission of Penny Pitch is to help those who are either disadvantaged or physically handicapped by supporting charities that have the same mission in mind. Over the course of 2017’s Penny Pitch efforts, we raised $176,407 for The Shepherd’s House in Fort Wayne, Indiana. The organization provides temporary housing for homeless military veterans living with addictions. However, the generosity didn’t stop there, just a few days after WOWO’s two-day radiothon wrapped up Mark Music with Ruoff Home Mortgage made a $25,000 donation, taking our grand total to $201,407.

NBC and Telemundo Owned Stations' Supporting Our Schools 2017

NBC and Telemundo-owned stations’ Supporting our Schools initiative is a month-long awareness campaign that helps to raise awareness about classroom needs and what communities can do to help students and teachers get the resources and school supplies they need to achieve a brighter tomorrow. The stations’ first-ever Supporting our Schools campaign launched in June 2017 and culminated with local school supply drives held in the month of July 2017 across 20 markets in the U.S. and in Puerto Rico.

Opioid Nation: An American Epidemic

In 2017, we shined a particularly powerful light on the ever- increasing opioid crisis that is prevalent across the nation and throughout all our local communities. Along with our sister Graham Media stations we created “Opioid Nation: An American Epidemic,” a broadcast and digital campaign designed to further open the important opioid dialogue and to provide help. Each of our stations created our own local programming and outreach to tailor this campaign to our own local needs. Here at WDIV-TV, we held an all-day event on September 6 that featured live phone banks, investigative news reports, digital content and a locally produced hour-long program.

Operation Santa Claus

Operation Santa Claus is a commitment to making the holidays brighter for those most in need across Arizona. It's a project that has seen remarkable growth in recent years, building from what started as a campaign raising $50,000 each year to a machine that in 2017, generated over 1 million dollars in toys, food, clothes and monetary donations. It's philanthropy culture deeply felt in every department at KNXV-TV. The Phoenix Metro Area is a diverse community that represents many cultures. Operation Santa Claus was born from station staff and partner business Sanderson Ford to highlight local groups in need of significant help each November and December. For eight weeks each year, the station collects toys, food, clothes and monetary donations from viewers. Donations are then evenly divided between charities. In 2017, those charities included St. Mary's Food Bank Alliance, Ronald McDonald House charities, Southwest Autism Research and Resource Center and Military Assistance Mission.

The Rhett Revolution

The Rhett Revolution was designed to encourage people to show kindness love and encouragement and to take care of people. And it truly became a local revolution. KWTX-TV initially approached The Rhett Hering Foundation in September 2017 with an idea to take the #BeKind #BeBrave message to middle school students in districts across Central Texas. SpaceX and several local businesses enthusiastically joined the project. KWTX enlisted local businesses to help and each presentation was created specifically for that school district using large signs with school colors and team names emblazoned on the backgrounds. Custom graphics were created for each of the multimedia presentations created by KWTX teams. This became a passion for employees across all departments within KWTX, from News to Creative Services to Production and more.

ABC12 Diaper Drive

During the 12-hour WJRT-TV Diaper Drive held on May 5, 2017, our station reported live from ELGA Credit Union during our morning, noon, 4 p.m., 5 p.m. and 6 p.m. newscasts. We also broke in to programming every hour to show people bringing donations of dollars, diapers and wipes. Our news anchor, Angie Hendershot, helped start the diaper drive at WJRT 10 years ago, and eventually became a co-founder of the Flint Diaper Bank, a nonprofit organization with zero administrative costs. That means every dollar raised during the WJRT Diaper Driver helps provide families in need with diapers and fresh water for formula. With the help of the WJRT Diaper Drive, the Flint Diaper Bank now helps deliver 1 million diapers to families in need each year.

Y107 Miracles for Kids Radiothon

Raising money and awareness for Missouri University’s Children’s Hospital to help sick kids is the main reason why we do a radiothon, but we also do it because many members of our staff have needed this hospital for their own children at some point. This is a crown jewel event for our company, where we show off the power of our stations and our love for the communities we serve. The main points we want our listeners to come away with during radiothon: every dollar they donate stays local and no child is ever turned away, regardless of a family’s ability to pay.

Hooked Rx: From Prescription to Addiction

Cronkite News, the news division of KAET-TV at the Walter Cronkite School of Journalism and Mass Communication, launched a five-month investigation into the growing opioid epidemic in Arizona, ultimately producing a 28-minute documentary called “Hooked Rx: From Prescription to Addiction” and a Hooked Rx website with additional reporting, multimedia storytelling and resources for individuals and families needing help. Through a partnership with the Arizona Broadcasters Association, the documentary aired on January 10, 2017, on all 32 major broadcast television stations in Arizona and on approximately 100 radio outlets across the state. Approximately 900,000 people in Arizona watched the special live in English or Spanish, and 21,000 viewed it on Facebook. The Arizona Department of Corrections, numerous K-12 schools and public media organizations across the country requested copies.

CBS 21 Cares

As part of our “CBS 21 Cares” initiative, our station supports local organizations for a “Day of Caring” on the 21st of the month. The main goal of our program is to bring awareness to local organizations that do good in our community. Through our newscast, website and social media, we encourage volunteerism and show our viewers how they can get involved with each cause. The effort is covered in all of our newscasts and includes interviews with the organization. As part of this program, our news talent and station staff pitch in and volunteer as well. Our biggest push in 2017 was “21 Days of Caring,” where we featured a local organization every weekday for 21 days during the holidays.

WAVE 3 News

An important part of solving the problem of violence in our community is education. For that reason, we greatly stepped up our efforts of our new launched Imagination Library. This project encourages children to develop the joy of reading. We worked with local partners to find the funding needed to send books into the mailboxes of children in the heart of Louisville’s most violent areas. In 2017, we sent over 3,247 books in the mail to excited kids and have aired more than 2,500 PSAs to raise awareness. We also continued “WAVE Country Champions.” With this, we are celebrating wonderful local people doing extraordinary things for others. We feel that recognizing the best in our community encourages others to be excellent and to serve.

Hurricane Harvey: Houston Under Water

Hurricane Harvey hit the Texas Coast August 25, and for six consecutive days wreaked havoc on everything in its path, leaving one-third of Houston underwater. During that week, KTRK-TV led the way and kept our community informed by producing 117 hours of continuous multi-platform live coverage. All but a handful of the station's 180 staff members worked in shifts around the clock. Every department contributed to the breaking news coverage, from administrative assistants and sales accountants sorting through user-generated footage to non-news department supervisors helping field produce stories and answering phones from panicked residents requesting support. Forty-one of our KTRK employees were personally affected by the storm's rising waters. Several of them broadcast live from their flooding homes. Four employees and their families needed to be rescued. Once delivered to safety, those employees returned to the station to work the duration of the storm.

Montana Wildfire Relief Fund

Awareness for the Montana Wildfire Relief fund was driven by multiple PSAs produced and aired across the state. Along with the PSAs, each station committed a large portion of newscast time and online content to update viewers on the progress of the fund. Finally, MTN-TV produced an hour long special program that focused on the wildfire season along with encouraging viewers to make contributions. “Montana Wildfire Relief” aired on Saturday, September 23, across the Treasure State. Market-specific versions of the program were produced by each individual station. This allowed MTN to serve the needs of each specific community while also raising awareness to the overall situation across the state. Volunteer fire departments, fire districts and communities or individuals impacted by the recent wildfire season were encouraged to apply for assistance.

WFRE St. Jude Radiothon

WFRE-FM hosts an annual two-day Radiothon every February for St. Jude Children’s Research Hospital. In 2017, WFRE had its highest fundraising year to date, raising $511,729.00. Although St. Jude is a national charity, there is significant local community impact because St. Jude shares research and protocol with everyone, including Frederick-area hospitals. This allows families in the WFRE service area to benefit from the St. Jude research. Throughout the Radiothon WFRE talks about local St. Jude families and even invites some of these families to talk about their experiences on-air. WFRE has grown this annual two-day Radiothon into an ongoing fundraising mission that involves station staff, local businesses and, of course, the community.

News Radio 810 & 103.1 WGY and 99.5 The River 19th Annual Cares for Kids Radiothon

d. Paragraph summary: In May of 2017, WGY-AM and WRVE-FM hosted our Annual Cares for Kids Radiothon to benefit The Bernard & Millie Duker Children’s Hospital at Albany Medical Center. It is the referral center for all seriously ill or injured children from 25 counties in upstate New York and western New England. This 25-hour live broadcast took place May 4-5, 2017, and encouraged the community to support Albany Medical Center’s pediatric health care programs by donating. Children who were treated at the hospital told inspirational stories on-air about the care they received and encouraged listeners to donate and support the Children’s Hospital’s lifesaving work. As part of the fundraising for the Cares for Kids Radiothon WGY and WRVE took a day to visit the amazing children and staff at The Children's Hospital at Albany Medical Center to film a video with them to the song "Good News" by Ocean Park Standoff.

Project Down and Dirty

Part radiothon and part reality radio, this annual fundraiser is unique because it transforms with each iteration into a new challenge that always addresses a different need within the community. Every year, we choose a different concept for our hosts with the mission to raise money and awareness for various charities. In 2017, the hosts worked as zookeepers raising money for animal and wilderness organizations. Due to the devastating hurricanes of 2017, we expanded our typical local outreach to include the Texas zoo that was destroyed by Hurricane Harvey and we generated a matching sponsor for Puerto Rico to which we donated $10,000 to the Red Cross Hurricane Irma Relief Fund.

Cox Media Group Long Island - Battling Breast Cancer

On an island with a higher than the national average breast cancer rate, CMG Long Island's WBAB-TV and WBLI-TV developed a collection of campaigns that together raised over 2.5 million in 2017. Working with the West Islip Breast Cancer Coalition and 1 in 9 The Long Island Breast Cancer Action Coalition we were able to help women who are undergoing treatment with basic needs and help promote awareness through education, outreach, advocacy and direct support of research. We also raised funds for the Stony Brook Hospital Cancer Center by creating a motorcycle run and supported the Long Island Making Strides Walks where our campaign gave breast cancer survivors a chance for a very public deceleration that they kicked beat cancer by signing the pink BMW that drives all over Long Island.

102.3 KJLH Women's Health Expo

Maintaining and living a healthy lifestyle is a major issue in the African American community. The KJLH-FM Women's Health Expo is a daylong interactive event that gives thousands of women access to medical professionals, free health screenings and vital information needed to maintain a productive and healthy life. For some of the women in our community, the expo is the only opportunity they have to receive free mammograms, diabetes screenings and high blood pressure screenings, as well as HIV/AIDS testing. KJLH is proud to give the people of our community the chance to be examined by the best physicians, nutritionists and experts in the medical industry. The Women's Health Expo was created 18 years ago in a small church as a resource for women to receive proper health care. The expo has grown to host thousands of women in the Los Angeles and Long Beach Convention Centers.

Hits 973 Campaigns for Conservation

With environmental issue such as climate change, beach erosion and pollution weighing heavily on the minds of people across the nation and around the world, the team here at WFLC-FM decided to use our platform to help protect one of South Florida’s greatest environmental gifts and economic assets: our beautiful beaches. With close to 8,500 statute miles of coastline in Florida, we created our WFLC Coastal Clean-Up project and committed to hosting four beach clean-up efforts throughout the course of the year. The beaches of South Florida are not only a huge part of our ecosystem and a source of enjoyment for all who live here, but also for the millions of tourists from around the world that come to enjoy them, which makes them a key component of our economy as well.