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KFVS Provides Life-Saving Tornado Coverage (KFVS-TV)

Topic: Disaster Relief and Recovery
Date Posted: 4/4/2017

Raycom’s CBS affiliate KFVS-TV Cape Girardeau, MO provided wall-to-wall coverage of a tornado that landed on February 28 and provided support in the aftermath. Damage occurred in the Missouri Bootheel and in Southern Illinois, with the worst damage occurring in Perryville, MO. Twelve people were injured. Approximately 40 homes were completely destroyed and more than 100 more were heavily damaged.

The next morning, KFVS began airing PSAs featuring our meteorologists on-location to promote Red Cross donations. KFVS also promoted the Heartland Cares Food Drive on March 3 - 5. More than six tons of food filled 25 pallets for the Southeast Missouri Foodbank and Salvation Army in Southern Illinois. “The immediate response was overwhelming, that our detailed and accurate coverage was the main reason there were no more injuries or deaths,” said Director of Marketing Paul Keener.

“…Your pinpoint accuracy of the devastating storm that hit Perry County saved lives. Families have told us your broadcast gave them the warning and time needed to seek shelter. Well done!”

--Ken Baer, Perryville Mayor

“I would like to give a huge shout out to KFVS12…Grant Dade and Brian McCormick did an outstanding job for many hours. Grant Dade was superb and the early warnings and predictions no doubt saved many lives! Thank you for your care, concern, and passion. As a public servant myself…I greatly appreciate your dedication to saving lives and taking your profession very serious!! Because of your excellent coverage my department and I were better able to protect our community, follow the coverage, and be ready for an immediate response. Kudos!"

--Chief James Humphreys, Jackson Police Department

“KFVS, you possibly saved my 15 year old son’s life. He received your weather alerts on his phone which prompted him to turn on KFVS weather. After seeing the tornado tracking, he sought shelter in a neighbor’s basement. Just as he reached their storm shelter, the tornado hit. Here is the ’after" picture of his dad’s home that he was in just minutes before the tornado blew through Perryville. Thank you KFVS!!!"

--Amy Hager, Perryville




Zimmer Radio Raises $250,000 for Local Hospital (KCLR-FM, KTXY-FM, KATI-FM, KSSZ-FM)

Topic: Health Awareness Campaigns
Date Posted: 2/13/2017

Zimmer Radio’s KCLR-FM, KTXY-FM, KATI-FM and KSSZ-FM Columbia, Mo. raised $250,000 in its “Miracles For Kids Radiothon,” held February 16 – 17 for the University of Missouri’s Women’s and Children’s Hospital. This is a 25 percent increase over 2016 and brings the 11-year total to $2 million.




KFVS Collects 628 Pints of Blood (KFVS)

Topic: Health Awareness Campaigns
Date Posted: 1/11/2017

Raycom’s CBS affiliate KFVS Cape Cape Girardeau, Mo. collected 628 pints of blood during the 22nd annual "Heartland Blood Drive," held January 11-14 at seven locations in Southeast Missouri and Southern Illinois. The event launched January 11 with a private drive in the KFVS studio. It was a success despite the ice storm that caused most collection locations to shut down for part of the campaign.




KOMC and KRZK Help Salvation Army (KOMC-AM/FM, KRZK-FM)

Topic: Children’s Issues
Date Posted: 12/28/2016

Earls Family Broadcasting’s KOMC-AM/FM and KRZK-FM Branson, Mo. aired a news story about the local Salvation Army being $5,000 short on their goals. A listener heard the story and subsequently visited the Salvation Army thrift store with a check for the needed $5,000.




KFVS Food Drive Nets Tons of Goods (KFVS)

Topic: Community-Focused Initiatives
Date Posted: 12/11/2016

Raycom’s CBS affiliate KFVS-TV Cape Girardeau, Mo. hosted the second annual "Heartland Food Drive" from December 5 - 11. The 14,200 pounds of food collected in Missouri provided 12,909 meals for local families. KFVS aired PSAs, utilized social media and partnered with Wither’s Broadcasting radio stations to encourage viewers to donate. One Facebook post reached more than 52,000 people.




KFVS Stuffs the Bus for 26 School Districts (KFVS-TV)

Topic: Youth-Focused Initiatives
Date Posted: 8/25/2016

On Saturday, August 6th, KFVS12 along with Wither’s Radio and the United Way, helped “stuff buses” with donated school supplies. Students from 26 school districts benefited from items collected at 13 Wal-Mart locations in Southeast Missouri and Southern Illinois. KFVS12 and the radio stations of Wither’s promoted the event in the weeks prior. On the day of the campaign, KFVS12 staff volunteered to help with the collection, and radio stations had live remotes throughout the day. This was the third anniversary of the KFVS12 Stuff-The-Bus event. Here is the follow-up promo.

The annual KFVS12 Summer Blood Drive kicked off August 18 with a private drive in the KFVS12 studio to promote the following two public days, August 19, and 20 at seven locations throughout the viewing area. Overall, 739 viewers donated, resulting in 688 productive units of blood. The Red Cross goal for the drive was 634. According to the Red Cross, this is one of the most successful, and critical blood drives throughout their mid-west territory. View KFVS’ “Thank You” promo.




St. Louis Stations Contribute to Flood Relief (St. Louis Stations)

Topic: Disaster Relief and Recovery
Date Posted: 8/16/2016

Eighteen local radio and television stations in St. Louis joined together to raise funds for the Louisiana flood victims in partnership with the American Red Cross. During the first tragic days, more than 50 Red Cross and community shelters provided refuge for more than 10,000 people. A volunteer phone bank was open from August 22 – 28 for viewers and listeners to donate. Participating stations include Emmis-owned KSHE-FM, KNOU-FM, KPNT-FM and KFTK-FM; Hubbard’s WARH-FM; WIL-FM and WXOS-FM; CBS Radio’s KMOX-FM and KYKY-FM; Radio One’s WHHL-FM and KFUN-FM; iHeartRadio’s KSLZ-FM, KSD-FM, KLOU-FM, KMJM-FM, KKWD-FM and KATZ-AM. In two weeks, the collected efforts raised $192,150.48.




KKJO-FM’s “Canned Film Festival” Collects Tons of Food (KKJO-FM)

Topic: Neighbors in Need
Date Posted: 7/28/2016

Eagle Communication’s KKJO-FM St. Joseph’s, Mo. collected more than 13,000 pounds of food in nine weeks during the 12th annual “Canned Film Festival.” KKJO-FM partnered with a local movie theater to provide free movie admission with a non-perishable food item on Tuesday and Wednesday mornings during the summer. A total of 10,862 kids and adults participated this year. The food collected benefits the Second Harvest Community Food Bank serving Northwest Missouri and Northeast Kansas.




KFVS Honors Everyday Heroes (KFVS-TV)

Topic: Community-Focused Initiatives
Date Posted: 6/2/2016

Raycom’s CBS affiliate KFVS-TV Cape Girardeau, Mo. honored 12 local “Everyday Heroes” at the 3rd annual honors banquet on June 9. One “hero” is selected from viewer nominations each month and is profiled in a local newscast and honored at the annual banquet. This year’s heroes make a difference through their work in domestic violence, elderly care, special needs children, holiday toy drives, childhood obesity and caring for veterans. The banquet also raised $30,000 for the local Red Cross. “The presentations are special and emotional for these heroes who go about doing wonderful things for their communities, without wanting recognition,” said KFVS Director of Marketing Paul Keener. “By honoring these volunteers, we hope to inspire others to become everyday heroes in their communities.”




KFVS Celebrates High School Valedictorians (KFVS-TV)

Topic: Education
Date Posted: 6/2/2016

Raycom’s CBS affiliate KFVS-TV Cape Girardeau, Mo. honored nearly 80 area high school valedictorians on June 11 at the 31st annual “Heartland’s Best,” held at the Southeast Missouri State University. All students recorded on-camera greetings that will air this summer. Select students also made on-camera comments to be used in PSAs directed at youth and teens. The luncheon featured highlights of each student’s academic career, plus remarks from university President Dr. Carlos Vargas and KFVS anchors Mary-Ann Maloney and Jeff Cunningham.




KDAF-TV Investigates Renewed Gas Complaints (KDAF-TV)

Topic: Investigative Reporting
Date Posted: 6/1/2016

Tribune’s Fox affiliate KDAF-TV Kansas City investigated renewed gas complaints from local residents. Homeowners told KDAF-TV gasoline odors became stronger inside their houses recently, after workers capped off manholes and sewers covers near the Inner City Oil station. Investigative reporter John Pepitone learned that Zill Incorporated, the property owner, has told the state it is not liable for the gas odor, but the firm previously consented to a $23,000 judgment against it in 2011 for not complying with the state’s underground storage tank law.




KKJO-FM Helps Kids with Cancer Attend Camp (KKJO-FM)

Topic: Youth-Focused Initiatives
Date Posted: 5/27/2016

Eagle Communication’s KKJO-FM St. Joseph, Mo. raised more than $12,000 in the 11th annual Radio-A-Thon to benefit Camp Quality, held May 27. Camp Quality offers a week-long summer camp for kids with cancer, plus year-round support for their families. It costs approximately $1,300 for each kid to attend, so KKJO’s fundraiser positively impacts many local families. In 11 years, KKJO has raised over $210,000 for Camp Quality.




KMBC Introducing an Hour of News at 4P.M. (KMBC)

Topic: Local News
Date Posted: 4/3/2016

Hearst Television’s ABC affiliate KMBC-TV Kansas City will launch a new one-hour 4 p.m. newscast beginning April 25. KMBC will also extend its half-hour late newscast on CW affiliate KCWE to a full hour. With these additions, KMBC will air 51 hours of local news, weather and sports coverage each week. “KMBC has built a strong reputation as a leader in local news coverage,” said President and General Manager Sarah Smith. “The launch of our new 4 p.m. newscast will provide them with another opportunity to receive the important local news content they want and deserve.”




KOMU-TV Airs Republican Gubernatorial Debate (KOMU-TV)

Topic: Politics and Election Coverage
Date Posted: 4/3/2016

University of Missouri’s NBC affiliate KOMU-TV Columbia, MO hosted a March 17 debate for Republican gubernatorial candidates businessman John Brunner, former Navy SEAL Eric Greitens, Lt. Gov. Peter Kinder and former Missouri Speaker of the House Catherine Hanaway. They discussed job creation, state road and university funding, race relations, term limits and campaign reform.




KMOV Raises Almost $64,000 for Shriners Hospitals (KMOV)

Topic: Youth-Focused Initiatives
Date Posted: 3/8/2016

Meredith’s CBS affiliate KMOV St. Louis raised almost $64,000 on March 31 for Shriners Hospitals during the “Our Heroes for Kids Telethon,” more than doubling the $31,000 raised last year. Shriners Hospital in St. Louis focuses on orthopedics and treats all children, regardless of their ability to pay. This can include aid for transportation and lodging for families. The telethon featured 12-year-old Clayton Miller, who has undergone 86 back surgeries to correct Congenital Scoliosis, which caused his spine to go from a 128 degree angle to 28 degrees.




KFVS Investigates School Bus Safety (KFVS-TV)

Topic: Investigative Reporting
Date Posted: 3/1/2016

Raycom’s CBS affiliate KFVS-TV Cape Giradeau, MO launched an investigation called "Belts on the Bus." Even though children must legally wear seatbelts in cars, school buses do not feature seatbelts. KFVS’ story also features the parents of a child who was killed in a bus accident. Watch video.




KMBC’s Community Service Raises $4.6 Million (KMBC-TV)

Topic: Community-Focused Initiatives
Date Posted: 2/16/2016

Hearst’s ABC affiliate KMBC Kansas City, Mo., aired this year-end spot showcasing the station’s community service efforts in 2015 that helped raise $4.6 million for important causes.




KFVS Blood Drive Garners 1,000+ Pints (KFVS-TV)

Topic: Health Awareness Campaigns
Date Posted: 2/1/2016

Raycom’s CBS affiliate KFVS Cape Girardeau, Mo. hosted the 21st annual Heartland Blood Drive, Jan. 14-16 at seven locations in Southeast Missouri, Southern Illinois and Western Kentucky. More than 1,300 viewers donated blood, resulting in 1,033 usable pints that will help re-stock short supplies. According to the Red Cross, the Heartland Blood Drive is one of the most successful drives in the Midwest. Watch video.




KFVS ’Heartland Food Drive’ to Provide 8,000 Meals (KFVS-TV)

Topic: Community-Focused Initiatives
Date Posted: 1/14/2016

Raycom Media’s CBS affiliate KFVS-TV Cape Girardeau, Mo., and Withers Broadcasting’s radio stations collected 10,000 pounds of food in the inaugural “Heartland Food Drive” on December 2. The donations will provide 8,000 meals through foodbanks in southeast Missouri, southern Illinois and western Kentucky. (Watch video.)




KKJO-FM Collects Thousands of Toys (KKJO-FM)

Topic: Youth-Focused Initiatives
Date Posted: 1/13/2016

Eagle Communication’s KKJO-FM St. Joseph, MO held the annual Toyland Express Toy Drive on Dec. 4. KKJO-FM staff and members of the local Army Reserve, fire and police departments delivered $4,500 worth of toys to the 41 children staying at the Noyes Home. Santa and Rudolph attended the event, which included dinner provided by Olive Garden. On-air personalities Gregg Lynn and Travis Dodge also delivered more than 2,000 toys to Adopt-A-Family, helping to ensure all who applied received gifts.




KOMU Earns Recognition from Missouri and Kansas City Broadcasters (KOMU-TV)

Topic: Community-Focused Initiatives
Date Posted: 7/17/2015

The University of Missouri’s NBC affiliate KOMU-TV Columbia earned six first-place awards from the Missouri Broadcasters Association: Documentary Public/Affairs: "No 1 Left Behind," on homeless veterans in Missouri; Special Program: "No 1 Left Behind;" Feature Reporting: World Series coverage; Best weathercast: meteorologist Rosie Newberry; Website; and Promotion: "KOMU 8 News Promise."

KOMU earned five first-place awards from the Kansas City Press Club, which accepts entries from Iowa, Nebraska, Kansas, and Missouri. Awards include: Investigative Reporting: "Target 8: Spice makers use new compounds to make product legal;" Public Service Project: "Grand Opening of Joplin Schools;" Beat Reporting: "Inside Infertility;" Sports Reporting: "Love is Blind;" and Entertainment Reporting: World Series coverage. "These awards showcase KOMU 8’s commitment to journalism excellence and public service, and we are proud of and honored by this recognition from our peers across the region," said General Manager Marty Siddall.




KKJO-FM Sends Pediatric Patients to Camp (KKJO-FM)

Topic: Youth-Focused Initiatives
Date Posted: 7/17/2015

Eagle Communication’s KKJO-FM St. Joseph’s, Mo. raised $13,000 for Camp Quality of Northwest Mo. on June 1. Camp Quality is a week-long summer camp for kids with cancer that operates solely on donations. It costs approximately $1,500 for each of the 100 campers that visit each summer. KKJO has raised more than $200,000 for Camp Quality since 2005.




KPRS Station is 2015 Crystal Radio Award Finalist (KPRS)

Topic: Community-Focused Initiatives
Date Posted: 4/20/2015

Congratulations to Carter Broadcast Group Inc KPRS FM Station in Kansas City, Mo. for becoming a 2015 Crystal Radio Award finalist.

"In 2014, KPRS-FM continued to build on its legacy as the people’s radio station by being the number-one outlet for community outreach. KPRS-FM used the airwaves and online mediums (website, social media and mobile application) to bring awareness to 41 community-based campaigns. KPRS-FM donated 1,220 (:30) and (:15) public service announcements and conducted 29 free two-hour broadcasts on location from various events. Our on-air staff’s visibility in the marketplace was unbelievable this year with more than 780 hours of volunteer work, emcee/hosting duties, speaking engagements and several school visits keeping us connected to the people of our community. This year our efforts contributed to raising over $1.38 million in funds for nonprofit and charitable causes. Our goal as a communications company is to bridge the gap between those with resources and those who need them. We keep our listeners informed daily with breaking news updates, emergency weather coverage and trending topics relevant to the betterment of their lifestyles. KPRS-FM is a trusted resource for information on area job fairs, access to free health services, youth engagement and free entertainment for the entire family, staying true to our 64 - year commitment of serving Kansas City, one radio at a time."




WHHL and WFUN Aid Rebuilding of Ferguson Community (WHHL and WFUN)

Topic: Disaster Relief and Recovery
Date Posted: 2/9/2015

Radio One’s WHHL-FM and WFUN-FM St. Louis hosted a radiothon on Martin Luther King Day- Jan. 19, 2015 - to help rebuild Ferguson. The Radiothon, hosted by film, television and radio personality Nick Cannon, benefitted businesses affected by the looting and fires that broke out in the aftermath of the grand jury’s decision not to indict police officer Darren Wilson for Michael Brown Jr.’s death. Each hour featured a different local celebrity or business leader encouraging listeners to make pledge. “Part of our mission statement as a company is we definitely strive to serve our community, not only with entertainment but also with information and inspiration,” said Radio One St. Louis Vice President and General Manager Gary Gunter.




KKJO-FM Collects $20,000 for Camp for Kids with Cancer (KKJO-FM)

Topic: Youth-Focused Initiatives
Date Posted: 8/11/2014

Eagle Communication’s KKJO-FM St. Joseph, Mo., held the 10th annual Radiothon for Camp Quality on June 23. KKJO-FM’s morning hosts Gregg and Aaryn broadcast live from a local coffee shop and raised more than $20,000 in 12 hours for Camp Quality, a week-long summer camp for kids with cancer. Over the past 10 years, KKJO-FM has raised over $168,000 for Camp Quality to brighten the lives of local kids.




KFTK-FM Helps Raise $15,000 to Purchase All-Terrain Wheelchair for Wounded Warrior (KFTK-FM)

Topic: Military-Focused Initiatives
Date Posted: 8/8/2013

Emmis Communication-owned KFTK-FM St. Louis’s "Dave Glover Show," along with the Marc Bulger Foundation, raised $15,000 to purchase an all-terrain wheelchair for triple amputee Marine Cpl. Justin McLoud during an annual D-Day Event. Marine Cpl. Justin McLoud was left injured after an IED blast in Afghanistan during his third deployment in December 2010. An avid outdoorsman, Justin desired an all-terrain wheelchair to participate in hunting, fishing and other outdoor activities that he enjoyed prior to his injury. On-air personality Dave Glover and the Marc Bulger Foundation have partnered to raise more than $1 million to help wounded veterans and other military organizations.




KOMU-TV Launches Poverty Awareness Campaign in Missouri (KOMU-TV)

Topic: Neighbors in Need
Date Posted: 8/8/2013

Independently-owned KOMU-TV Columbia, Mo., has launched "Poverty in Plain Sight," a special multiyear initiative that aims to understand and address poverty in Mid-Missouri. The campaign will include a series of news reports on poverty and its associated effects on issues including education, crime, health care, housing, transportation and hunger. "The statistics were startling, and we felt compelled to act in a public service capacity in hopes that we could draw attention to this crisis in our area," said KOMU-TV’s General Manager Marty Siddall.




KSHE-FM’s Two-Day Drive Collects Nearly 3,000 Units of Blood (KSHE-FM)

Topic: Health Awareness Campaigns
Date Posted: 8/8/2013

Emmis Communications’ KSHE-FM St. Louis hosted the 30th annual two-day Summer Blood Drive in support of the American Red Cross. This year KSHE-FM collected 2,988 units of blood, surpassing the station’s goal by 14 percent. Since its first drive in 1984, KSHE-FM listeners have donated more than 135,000 units of blood, which could potentially save as many as 405,000 lives.




CBS’s KYKY-FM Raises $67,000 with 14-Hour Request-A-Thon (KYKY-FM)

Topic: Disaster Relief and Recovery
Date Posted: 6/7/2013

CBS Radio’s KYKY-FM St. Louis morning show, "Phillips and Company" raised more than $67,000 for the American Red Cross’s relief effort in Oklahoma. KYKY-FM held a 14-hour on-air request-a-thon playing listener requests for donations. The benefit raised $33,670 and a local business matched each donation.




St. Louis Radio Shaves Head, Raises $39,000 for Cancer Research (WIL-FM)

Topic: Health Awareness Campaigns
Date Posted: 3/1/2013

Hubbard Broadcasting-owned WIL-FM St. Louis hosts Cornbread and Derrick Keith raised more than $39,000 for the St. Balrick’s Foundation, which supports children’s cancer research. The two on-air personalities made a bet to see who could raise the most money for the foundation. Ultimately Cornbread won, but agreed to shave his head. Several others in attendance also shaved their heads.




St. Louis Station Makes Strides Against Breast Cancer (WARH-FM)

Topic: Politics and Election Coverage

Hubbard Broadcasting’s WARH-FM promoted the American Cancer Society’s "Making Strides Against Breast Cancer" at two local walk sites. The walk honors survivors, promotes awareness and raises money to support American Cancer Society initiatives for research, information dissemination and access to mammograms. Since 1993, eight million walkers in the U.S. have raised more than $460 million through Making Strides, including $60 million last year.




KYTV Springfield, MO Hosts Debates and Interviews Debate (KYTV)

Topic: Politics and Election Coverage

Schurz Communications KYTV Springfield, Mo. aired a Republican primary debate with five candidates for Missouri Senate and a debate between U.S. Sen. Claire McCaskill and challenger Rep. Todd Akin. Reporter Jerry Jacob’s interviews with candidates for U.S. Senate, Governor, Lt. Governor and Treasurer aired during evening newscasts. The extended versions were posted online and on mobile apps. Election Night coverage began at 6:30 pm on Nov. 6, with local cut-ins for five minutes each half hour. Results crawled on-air and were constantly updated online and on mobile.




Missouri Station Hosts GOP Senate Debate Debate (KSJQ-FM, KFEQ-AM)

Topic: Politics and Election Coverage

Eagle Communications’ KSJQ-FM and KFEQ-AM St. Joseph, Missouri partnered with the St. Joseph Metro Chamber of Commerce’s Government Relations Committee to host a primary senatorial debate featuring the Republican candidates Todd Akin, Sarah Steelman and John Brunner on May 7. KFEQ-AM’s host Barry Birr moderated the event, which was broadcast live on KFEQ-AM from the Holiday Inn Conference Center.




St. Louis Station Provides Life Life Tornado Coverage (KZRG-AM)

Topic: Disaster Relief and Recovery

One year ago, a devastating tornado in Joplin, Mo. killed 161 people, destroyed buildings and tossed debris 70 miles. Radio delivered lifesaving information to citizens during the disaster and responded quickly to help rebuild Joplin.

Zimmer Radio’s KZRG-AM organized a Day of Unity to recognize the tornado’s anniversary. Nearly 6,000 people joined station staff for a 3.5-mile walk along the tornado’s path. Around 8,500 people, including Missouri Governor Jay Nixon, gathered in the rebuilt Cunningham Park to honor the 161 residents who died. Nationally syndicated radio and TV host Clark Howard covered the tornado live last year for a local television station; on the one year anniversary of the tornado, he broadcast from a Habitat for Humanity site in Joplin where he helped build a home. Cox Media’s KRMG-FM in nearby Tulsa, OK provided $35,000 to support the Habitat build. "As for Joplin, this build will take a while. But this town is coming back and as the walls go up, hope returns to the citizens of Joplin," said Howard.




St. Louis Station to Host GOP Senate Debate (KFTK-FM)

Topic: Politics and Election Coverage

Emmis Communications’ KFTK-FM St. Louis joined the Missouri News Horizon to host a primary senatorial debate featuring Republican candidates Todd Akin, Sarah Steelman and John Brunner on June 11. The debate was broadcast live on KFTK-FM from the Bezemes Family Theater on the campus of Lindenwood University. It was also streamed live on the station’s website. KFTK-FM’s morning show host, Jamie Allman from "Allman in Morning" moderated the event. Click here to listen to the debate.




WARH-FM St. Louis Helps Local Food Bank (WARH-FM)

Topic: Community-Focused Initiatives

Hubbard Broadcasting’s WARH-FM The Arch in St. Louis partnered with Shop ’n Save and GCS Federal Credit Union for the 2012 "Love Handles" campaign. The month-long effort encouraged St. Louis listeners to visit one of 38 Missouri and Illinois Metro area Shop ’n Save locations and purchase pre-packaged "Love Handles" grocery bags for $5 plus tax. Each bag contained a box of Frosted Flakes, a pack of pudding, a beef pasta dinner and two cans of tuna. All donations benefited the food shelter that is closest to each Shop ’n Save where the bag was purchased.




Congressman Recognizes Zimmer Radio for Outstanding Tornado Coverage (KZRG-AM)

Topic: Disaster Relief and Recovery

Missouri Congressman Billy Long presented the Zimmer Radio Group with a copy of the Congressional Record from December 16, when he cited Zimmer Radio’s work following the May 22 tornado. NewsTalk KZRG-AM Joplin, Mo., and Zimmer Radio provided live 24-hour coverage for over a week following the deadly tornado in Missouri.

"It was just excruciating to drive down over here from Springfield and hear people call crying, panicked, looking for family members, didn’t know which end was up, didn’t know if their folks were alive, in a hospital, where they might be," said Long.

One KZRG-AM listener, Patricia Katopol, said the recognition was "absolutely well deserved. I listened online for days and was very impressed with the quality of programming – and the obvious concern and care that the broadcasters had for their fellow citizens – during the crisis."




St. Louis Stations Serve Viewers With Round-the-Clock Storm Coverage (KMOV-TV, KSDK-TV, KTVI-TV, KPLR-TV)

Topic: Disaster Relief and Recovery

Last Friday, severe storms swept through the Midwest, bringing numerous tornadoes through the St. Louis metropolitan area. Luckily, the city’s four leading television stations, Belo-owned KMOV-TV, Gannett Broadcasting’s KSDK-TV, Local TV LLC-owned KTVI-TV and Tribune Broadcasting’s KPLR-TV St. Louis stepped up, pre-empted network programming, providing round-the-clock emergency weather coverage for viewers across St. Louis. KMOV-TV dispatched eight television trucks across the city on Friday night to deliver firsthand accounts of the severe weather that destroyed homes and property, cut power to thousands of local families and temporarily closed Lambert-St. Louis International Airport. KMOV-TV delivered emergency news coverage until 1:30 a.m. Saturday morning. KSDK-TV also had additional staff in the field during the storm, providing extended newscasts Friday and into Saturday. The station ran extended weather coverage during its Saturday evening news programs, as well. KTVI-TV aired a special tornado segment on Saturday evening between 7 and 9 p.m., in addition to their wall-to-wall coverage on Friday night. The program was simulcast on KPLR-TV. To read more about St. Louis television stations’ efforts throughout last week’s tornadoes click here.




KREZ-FM Airs "Working Woman of the Week" (KREZ-FM)

Topic: Community-Focused Initiatives

Many would agree that a woman’s work is never done, so to celebrate all the hardworking women in its community, KREZ-FM in Cape Girardeau, Mo., asks listeners to nominate those that go above and beyond in their every day lives. On Friday mornings, station personality Tim Bayless announces the “Working Woman of the Week.” This on-air recognition includes a reading of the nomination letter and a sound bite capturing the woman’s reaction to the news, which is delivered through a surprise visit from the KREZ crew, complete with roses. The “Working Woman of the Week” also gets her photo and story posted on the station’s Web site. The station recently honored Debbie Wicks. In a nomination letter, her daughter, Alexis, wrote, “My mother is an amazing woman. She owned her own business for 14 years and always had time to give our family a home cooked meal and get us up for school. She is Super Woman in my eyes.” The segment not only pays tribute to those, like Wicks, who are doing great things, but also helps inspire others to follow in the footsteps of the women profiled.




KMOV-TV Helps Restore Urban Park (KMOV-TV)

Topic: Environment
    View Video

For the last decade, KMOV-TV in St. Louis, Mo., has worked in partnership with Forest Park Forever to restore one of the country’s oldest and largest urban parks. The station first educated its viewers about the issues facing Forest Park in 1998, with the first of three prime-time specials in support of the Forest Park Forever capital campaign. Since then, with KMOV’s continued media sponsorship, thousands of new members have joined Forest Park Forever and hundreds of thousands of dollars have been raised to maintain this outdoor treasure for the 12 million people who visit it each year. The most recent special, "The Hidden Treasures of Forest Park," aired in 2007 and broke all records for dollars raised and new members secured. In addition to these specials, the station has broadcast hundreds of public service announcements, including spots featuring news anchors recounting their favorite Forest Park memories; implemented an online donation feature; and lent its production staff for the creation of a video presentation for Forest Park Forever. Airtime has been given to additional park campaigns, such as the "Pennies in the Park" effort which encourages children to give. "We have been overwhelmed by the generosity and enthusiasm demonstrated by everyone at KMOV," said Interim Executive Director of Forest Park Forever Lucie Springmeyer. "It is critical that the people of our region understand the value of Forest Park and its ongoing need for support. Television is a powerful means of spreading our message." In all, KMOV has donated $900,000 worth of airtime.




KFVS-TV Hosts Record-Breaking Science Day (KFVS-TV)

Topic: Education
    View Video

A world record was set on Science Day 2007 when 1,000 grade school kids from four states joined KFVS-TV in Cape Girardeau, Mo., and sent 974 Mentos fountains up into the air at exactly the same time. Bringing kids together to experience the hands-on experiment, which involved a chemical reaction between soda and Mentos, was the brainchild of a KFVS meteorologist who wanted to get kids excited about science, as was the idea to dedicate a specific day to the celebration of science. To generate enthusiasm about both, the station ran on-air and online announcements inviting children, parents and teachers to participate. When the Mentos fountains shot up into the air, some as high as 30 feet, KFVS broadcast it live on the 5 p.m. news. Before the event, kids were asked to nominate their favorite science educator. The three winning teachers were announced and follow-up coverage included footage of the teachers with their students in the classroom. Many surrounding communities adopted October 3 as Science Day, leading to a proposal by Rep. Jo Ann Emerson (R-MO-08) for Science Day to be officially adopted throughout the country.




KYTV-TV Airs Special Segments on Recalled Cars (KYTV-TV)

Topic: Safety Initiatives
    View Video

When millions of toys were recalled in 2007, KYTV-TV in Springfield, Mo., took steps to help parents decipher which items in their children’s toy box were safe. Weeks of special segments from consumer reporter Cara Restelli alerted parents to the issues and results of a station investigation found many toys not included on the government recall list tested positive for lead. In partnership with the Students in Free Enterprise organizations from Missouri State University and Ozarks Technical Community College, the station organized a free lead-testing event at the studio. A 30-second public service announcement invited viewers to bring up to five toys. Restelli reported live from the event, where more than 300 toys were tested and four percent turned up positive for lead. A database of toy makes and models was collected to further safety efforts. Parents and grandparents who came to the lead-testing event said they would sleep sound knowing the results.




KSJQ-FM Implements "Letters from Home" Campaign (KSJQ-FM)

Topic: Military-Focused Initiatives

A major supporter of our troops, KSJQ-FM in Savannah, Mo., implemented a "Letters From Home" campaign, encouraging listeners to send Christmas cards with calling cards inside to Missouri troops who could not be home for the holidays. KSJQ aired 259 promotional announcements, inspiring participation from several schools and children. As a result, nearly 2,000 cards made their way to those from the area stationed overseas. The station organized another campaign, "Operation Build a Nation," in response to reports from members of a field artillery battery from St. Joseph, Mo., that a school in Afghanistan near where the soldiers lived and worked had 4,000 students but no school supplies. After nearly 500 promotional announcements and a nine-hour radiothon, KSJQ and its listeners filled a 5-ton Army truck with school supplies to benefit the children. KSJQ was a National Association of Broadcasters Crystal Award Finalist in 2008.




KMJM-FM Produces "Sunday Morning Live" Public Affairs Show (KMJM-FM)

Topic: Community-Focused Initiatives

For 30 years, KMJM-FM in St. Louis, Mo., has produced its "Sunday Morning Live" public affairs show to provide community members a venue to discuss concerns, perspectives and views. In-studio guests include community organizations, political experts and professionals, and topics focus on issues directly affecting the listening audience. In 2007, the St. Louis Public Schools lost their accreditation, making the state of education a principal issue. Board of education officials, including the current superintendent, former superintendent, school board president, local teachers’ union president and a newly state-elected advisory board, were interviewed on the show, giving listeners the opportunity to call in and ask questions. Racial tension in the St. Louis City Fire Department also was a top issue for the year, prompting the show to host the fire chief, city operations manager and mayor as guests. In addition, the station formed a panel to discuss the state of black America and what residents could do to stop hate crimes. KMJM was a National Association of Broadcasters’ Crystal Award Finalist in 2008.




Radio Raises $85,000 for Children’s Miracle Network (KSYN-FM, KJMK-FM, KXDG-FM and KIXQ-FM/Missouri)

Topic: Youth-Focused Initiatives

Together, four radio stations, a four-state broadcast area and a four-day radiothon are a powerful combination, which is why KSYN-FM, KJMK-FM, KXDG-FM and KIXQ-FM in Joplin, Mo., use it every year for the "Miracles on 32nd Street Radiothon." The fundraiser benefits children in the area needing medical services through the Children’s Miracle Network. Hosted by station personalities, the broadcast lasts for 32 hours and involves $69,000 of donated airtime among the four stations. The radio group’s ability to tell the story of local children and families who have benefited from Children’s Miracle Network earned them a Foresters Award for best radiothon montage. Of the more than $85,000 raised by the effort in 2007, every penny stayed locally to provide medical supplies, from wheelchair ramps to hearing aid sets, for families who couldn’t otherwise afford them.




KTTS-FM Airs Lifeline Storm Coverage (KTTS-FM)

Topic: Disaster Relief and Recovery

When a storm hit the area, leaving inches of ice on power lines and 300,000 people without power for days and even weeks,KTTS-FM in Springfield, Mo., was on the air throughout the ordeal. With listeners phoning in tips, the station was able to tell listeners where to get lanterns, batteries, emergency shelter, free food, candles, firewood, propane and gas cans, as well as hotline numbers for emergency management units and electric companies. When the station began hearing of a kerosene shortage and price-gouging, KTTS partnered with locally owned Preston Oil to send a tanker filled with kerosene on the road to areas hardest hit by the storm. Carloads of listeners went to the "kerosene caravan" for help. In addition to sending staff to the caravan stops, the news team tirelessly worked to get information from area utility companies and emergency management teams, while station engineers struggled to keep ice off the radio towers. The on-air personalities answered hundreds of phone calls and worked by flashlight and candlelight. The lifeline provided by the station is best articulated by its listeners. "Our twin babies and other four children huddled with us around the fireplace while we listed to your awesome up-to-date broadcasting about this storm," the Sawyer family wrote in a letter to the station. "KTTS kept us going … you, the on-air broadcasters, have brought listening to the radio down to an even more personal level. Thank you so much for everything you do every day as you continue to impact lives through the radio waves."




For more examples of how Missouri’s local radio and TV broadcasters are serving every local community, please contact the Missouri Broadcasters Association .