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KTVU Reveals Mental Hospital Hell (KTVU-TV)

Topic: Investigative Reporting
Date Posted: 8/24/2017

Fox-owned KTVU San Francisco’s investigation, “Mental Hospital Hell” exposed deplorable conditions at the John George Psychiatric Hospital. Hidden camera videos showed patients sleeping and eating on the floor, moaning and crying out for help. The 2016 investigation led to the hospital director’s resignation, the hiring of more staff and a state investigation into reports of violence. Recently, KTVU Executive Producer Simone Aponte, Anchor Ken Wayne, Photographer Videographer Tony Hodrick and News Editor Ron Acker received the American Legion’s Fourth Estate Award for Excellence in Journalism.




KRLA-AM Supports Military Day of Pampering (KRLA-AM)

Topic: Military-Focused Initiatives
Date Posted: 7/4/2017

Salem Media Group’s KRLA-AM Los Angeles partnered with Rose Bowl Legacy on the first “Military Spouse Day of Pampering” on July 4. Twenty women were selected from community nominations and from various local military support groups to attend the day of pampering in the Rose Bowl suites. The ladies received gift bags with lotions, free passes to any show at the Alex Theater, passes to tour the Battleship Iowa, hair products and a yoga mat.




KFSH-FM LA supports Heart Transplant Patient (KFSH-FM)

Topic: Community-Focused Initiatives
Date Posted: 3/31/2017

Salem Media Group’s KFSH-FM Los Angeles recently received information about Lexi, a local girl in need of a heart transplant. KFSH shared Lexi’s story on-air and via social media. KFSH’s “The Fish Cares Team” also participated in a community event to raise money and support Lexi. Station personnel were thrilled to find out that Lexi will receive a new heart.




ABC Radio Launches Podcast (ABC Radio)

Topic: Community-Focused Initiatives
Date Posted: 1/27/2017

ABC Radio recently launched a weekly podcast called “No Limits with Rebecca Jarvis.” Jarvis speaks with women in Hollywood, business, technology, fashion, comedy, food, sports and startups about their accomplishments. The first three episodes feature Arianna Huffington; co-founder and former editor-in-chief of The Huffington Post; Wende Zomnir, founding partner of Urban Decay Cosmetics; and actress Danielle Brooks. “Rebecca Jarvis’ No Limits podcast lets listeners learn how success is achieved, whether in business or life, by focusing on a remarkable group of women who inspire and inform with humor and candor,” said ABC Radio Vice President Steve Jones.




KSBW Hosts Record-Breaking Food Drive (KSBW)

Topic: Community-Focused Initiatives
Date Posted: 12/28/2016

Hearst’s NBC affiliate KSBW Salinas, Calif. collected a record 15,000 pounds of food and $177,000 in the “Share Your Holiday” drive, held December 9. This was the event’s 30th year.




Radio Positively Impacts Young Boy (KFI-AM)

Topic: Youth-Focused Initiatives
Date Posted: 11/22/2016

iHeartMedia’s KFI-AM Los Angeles radio talk show host Tim Conway Junior touched the life of 11-year-old caller Jack Chavez. Jack, who lost his father three years ago, called the show because his dad listened when he went in for dialysis. When Jack mentioned spending his birthday with his mom in the hospital because of his congenital heart disease, Conway set up a GoFundMe page to send him to Disney World for his birthday. Within a week, they raised more than $34,000. Besides the birthday of a lifetime, the money will help pay off bills and help Jack go to college, which is something his father always wanted for him.




KPLM Provides Bikes for 400 Kids (KPLM-FM)

Topic: Youth-Focused Initiatives
Date Posted: 11/1/2016

RM Broadcasting’s KPLM-FM Palm Springs, Calif. raised more than $77,000 during its two-day Radiothon on November 1-2. .for Coachella Valley fourth-graders. The money will purchase 400 bicycles, which will be distributed to local students on December 11 along with 400 helmets purchased by Walter Clark Legal Group. Local schools nominated students to receive a bike based on the student’s needs, efforts, sportsmanship, and respect for self, family, teachers and community.




KION Promotes National Drug Take Back Day set for Oct. 22 (KION-TV)

Topic: Drug Prevention
Date Posted: 10/22/2016

News-Press & Gazette’s CBS affiliate KION Monterey Gonzales P.D. promoted the Gonzales Police Department’s participation in the National Prescription Drug Take Back Day on October 22. The initiative fights prescription drug abuse by removing expired or unused prescription drugs from circulation.




KPWR-FM Examines Social Unrest (KPWR-FM)

Topic: Community-Focused Initiatives
Date Posted: 8/4/2016

Emmis’ KPWR-FM Los Angeles station host J Cruz hosted an open dialogue to address recent violence that has erupted throughout the country. Cruz said, “We wanted to provide a safe place for our listeners to get answers to their questions and give them a platform to discuss what could be done.” Special guests included Rapper The Game, America’s Got Talent host Nick Cannon, KPWR-FM host Yesi Ortiz, Los Angeles Mayor Eric Garcetti, #BlackLivesMatter organizer and Cal State LA professor Dr. Melina Abdullah and LA Journalist Wendy Carrillo. Rapper The Game, performed a spoken word poem that he wrote with his son that specifically addresses the challenges facing young African Americans. Watch a performance of the poem here.




KOVR-TV Investigates Recycling Center Closings (KOVR-TV)

Topic: Investigative Reporting
Date Posted: 7/14/2016

CBS owned-and-operated KOVR-TV Sacramento investigated why grocery store recycling centers were vanishing from the local area. The investigation found that plastic and aluminum prices are falling and with state subsidies not covering the shortfall, more recyclers may close.




KNBC-TV Investigates Illegal Valet Services (KNBC-TV)

Topic: Investigative Reporting
Date Posted: 7/14/2016

NBC’s owned-and-operated KNBC-TV Los Angeles investigated valet services that were parking cars at meters, loading zones and emergency lanes instead of rented space lots. The investigation also found that many of the valet companies did not have the required permits to park cars, and some individual valets hadn’t undergone the required background checks to see if they have criminal records and clean driving records.




KNBR-AM Helps Improve Area Youth Sports Fields (KNBR-AM)

Topic: Youth-Focused Initiatives
Date Posted: 7/7/2016

Cumulus Media’s KNBR San Francisco partnered with City National Bank to host “Dinner with a Legend,” a dinner reception with Bay Area sports legends and proceeds benefiting TLC for Kids Sports. TLC is a community outreach program aimed at improving youth sports fields throughout the greater Bay Area so that every child can play on a safe and handicap-accessible field. KNBR hosts three of these events per year. Past legends include Will Clark, Mike Krukow & Duane Kuiper, Jerry West, and Ronnie Lott.




KFSN-TV Warns Viewers of Kids’ Stolen Identities (KFSN-TV)

Topic: Youth-Focused Initiatives
Date Posted: 6/1/2016

ABC-owned KFSN-TV Fresno, Calif. aired “Safe From Scams: Protecting kids from identity theft.” The piece highlights a case of an eight-year-old girl whose social security number was stolen, but her parents did not realize it until she turned 18. By then, she was $15,000 in debt and could not qualify for student loans. It took the family a year to clear her credit.




KCBS-TV Exposes Deceased Voters who Cast Ballots (KCBS-TV)

Topic: Investigative Reporting
Date Posted: 6/1/2016

CBS-owned KCBS-TV Los Angeles sparked legislated action after showing that deceased voters cast ballots. Investigative reporter David Goldstein uncovered 265 dead voters in Southern California, of which 215 are in LA County. KCBS showed lawmakers how the station matched voting records from the Secretary of State’s office with death records from the Social Security Administration.




KCBS-AM Investigates Unholy Water at Archdiocese (KCBS-AM)

Topic: Investigative Reporting
Date Posted: 5/26/2016

CBS Radio’s KCBS-AM San Francisco won the Society of Professional Journalists’ Sigma Delta Chi Award for Best Investigative Reporting in Radio for the five-part series “Unholy Water.” Reporter Doug Sovern exposed the San Francisco Archdiocese for installing an illegal plumbing system at St. Mary’s Cathedral, which poured water on homeless people at night (despite historic droughts) to keep them from sleeping in the cathedral doorways. Sovern’s investigation resulted in action from city building officials and the Archdiocese, who transferred the Bishop to another parish and created new programs for the homeless. The LA Times, Washington Post, BBC and Al Jazeera picked up the story. “We have a sacred trust from the public, and a powerful platform with which to fulfill that trust,” Sovern told Radio Ink. “We were able to shine the spotlight on wrongdoing and get it stopped. That is always the best reward of all.”




KNBC Investigates Airline Fees (KNBC-TV)

Topic: Investigative Reporting
Date Posted: 5/12/2016

NBC-owned KNBC-TV Los Angeles investigated how some international airlines may be placing profits over the safety and well-being of their passengers. KNBC reporter Randy Mac found that a Turkish airline failed to provide a refund or work with a Los Angeles resident who wanted to re-book his flight to the Middle East and not stop in Turkey due to State Department travel warnings. In response, a Turkish Air representative told Mac that such warnings do not create a general valid grounds for re-booking or making any other travel arrangements for travelling passengers.




KRON Announces 10 P.M. Newscast (KRON)

Topic: Local News
Date Posted: 4/8/2016

Media General’s MyNetworkTV KRON-TV San Francisco will launch a one-hour newscast every night at 10 p.m., starting May 16. KRON will hire additional newsroom staff as part of the expansion. “We are committed to being ‘The Bay Area’s News Station’ and providing this additional coverage is both an important and exciting opportunity,” said Vice President and General Manager Ashley Messina.




Three Televised Mayoral Debates Planned in San Diego (KBNT, KUSI-TV, KNSD)

Topic: Politics and Election Coverage
Date Posted: 4/4/2016

Three debates for San Diego mayoral candidates have been planned for incumbent Kevin Faulconer, Democrat Ed Harris and Independent Lori Saldaña. The debates are scheduled for April 12 on Univision’s KBNT, May 23 on McKinnon Broadcasting-owned KUSI-TV, and June 3 on NBC-owned KNSD.




WBAL-AM/TV Airs Baltimore Mayoral Debate (WBAL-AM, WBAL-TV)

Topic: Politics and Election Coverage
Date Posted: 4/4/2016

Hearst’s WBAL-AM and NBC affiliate WBAL-TV Baltimore will simulcast an hour-long debate between six Democratic candidates competing for Baltimore mayor on April 12. The debate will also be streamed live. “WBAL-TV is committed to making sure our viewers are able to make an informed decision at the polls during this important election year,” said General Manager Dan Joerres.




KOST-FM Provides “Meaningful Makeovers” As a Treat for Women With Cancer (KOST-FM)

Topic: Health Awareness Campaigns
Date Posted: 4/4/2016

iHeartMedia’s KOST-FM Los Angeles’ morning show host Ellen K is partnering with Thrive Causemetics to offer women undergoing cancer treatment complimentary makeovers. KOST-FM’s “Meaningful Makeovers” campaign launched with seven-year old Taylor, who has Ewing’s sarcoma and wants to become a pop singer. KOST-FM’s Meaningful Makeover Squad provided make-up and styling for Taylor’s Parenting OC cover shoot. Taylor joined Ellen K on-air on April 9 to talk about her journey and to premiere her song. “We are thrilled to join KOST and Ellen K in providing our products and makeovers to these women,” said Thrive Causemetics Founder and CEO Karissa Bodner. “This partnership allows us to expand our impact and help more women feel good during such a difficult time.”




KMIR Palm Springs Adds 4:30 p.m. Newscast (KMIR)

Topic: Local News
Date Posted: 3/5/2016

OTA Broadcasting’s NBC affiliate KMIR Palm Springs, Calif. will add a 4:30 newscast, beginning March 29. “’Where the News Comes First,’ is not just a slogan, it’s our commitment to the Coachella Valley,” said VP and General Manager Gene Steinberg. “By adding a 4:30pm newscast, we’ll be bringing our viewers the latest breaking news in a timelier manner.”




LA Station Airs ’Life Connected: Black History Month’ (KNBC-TV)

Topic: Education
Date Posted: 3/1/2016

NBC’s KNBC-TV Los Angeles aired "Life Connected: Black History Month" on February 13, featuring lesser-known aspects of black history, a Compton-born rapper who teaches kids to read and the story of the first African-American rocket scientist. KNBC also produced public service announcements (PSAs) on Black History Month.




CBS LA Earns a Dozen Golden Mike Awards (KCBS-TV, KCAL-TV, KNX-AM)

Topic: Community-Focused Initiatives
Date Posted: 2/16/2016

CBS-owned KCBS-TV, KCAL-TV and KNX-AM were honored on Jan. 23 with a dozen Golden Mike Awards from the Radio and Television News Association of Southern California, recognizing excellence in local broadcast journalism. KCBS won for David Goldstein’s investigation into water waste at federal facilities and a feature on a California Highway Patrol officer who was hit by a car while on duty. KCAL won for a feature about military veterans finding refuge in caring for sick and injured birds. KNX-AM earned five Golden Mikes for breaking news coverage of an officer-involved shooting and regular features, such as KNX Afternoon News, KNX Traffic on the 5s and KNX Money Hour.




Sacramento Station Changes Name For Dying Boy (KDND-FM)

Topic: Youth-Focused Initiatives
Date Posted: 2/15/2016

Entercom’s KDND-FM Sacramento changed its name to “Sawyer FM” on February 18, in honor of a nine-year-old with terminal cancer. Sawyer loved listening to morning show hosts Gavin, Katie and Jason, but was too sick to visit. KDND played his favorite songs and aired personal messages from artists like Flow Rider. “If we could make him smile just for a little bit, it feels so so good,” Katie said.




KSBW’s ’Share Your Holidays’ Sets Records (KSBW-TV)

Topic: Community-Focused Initiatives
Date Posted: 1/14/2016

Hearst’s NBC affiliate KSBW Salinas, Calif. raised a record $177,000, plus 10,000 pounds of food and 7,000 toys, during its 29th annual "KSBW Share Your Holiday" campaign, held December 11.




KKIQ-FM and KKDV-FM Collect 1,200 Toys (KKIQ-FM, KKDV-FM)

Topic: Youth-Focused Initiatives
Date Posted: 1/14/2016

Alpha Media’s KKIQ-FM and KKDV-FM Pleasonton, Calif., collected 1,200 new, unwrapped toys for Sleep Train Foster Kids during the "Wayne Coy’s Toys Radiothon" on December 11, hosted by morning show host Wayne Coy. "This is a great example of ’Live and Local’ radio," said Alpha Media’s Phil D’Angelo. "I couldn’t be prouder of our staff and our community that came together to support Sleep Train’s Foster Kids program."




KMJ Listener Donates Car to Cancer Patient (KMJ-AM)

Topic: Community-Focused Initiatives
Date Posted: 1/14/2016

Cumulus Media’s KMJ-AM Fresno, Calif., helped local cancer patient Wilson Odom, whose car had been stolen from his home on November 29. The car was his only means to get to his cancer treaments and was the only transportation for his wife and seven children and grandchildren. Listener Glynn Ward had recently bought a car when morning hosts Matt Otstot and Blake Taylor shared the story on November 30. Instead of selling her old car, she brought it to KMJ for them to donate. Tears streamed down Odom’s cheeks when KMJ delivered the car.




KGTV Kicks Off Month of a Million Meals (KGTV-TV)

Topic: Community-Focused Initiatives
Date Posted: 1/14/2016

E.W. Scripps’ ABC affiliate KGTV San Diego collected 100,000 meals on December 1 in a phone bank for the "Month of a Million Meals" campaign, which runs until December 31. KGTV will host another phone bank on December 15. The drive is coordinated in partnership with Live Well San Diego, Feeding America San Diego and software company ESET. KGTV promoted the drive with the social media hashtag #feedingsandiego. (Watch video.)




KNTV Finds Calif. Drought Answers In Israel (KNTV-TV)

Topic: Community-Focused Initiatives
Date Posted: 1/14/2016

NBC’s KNTV San Francisco sent news teams to Israel to learn about how they handle water shortages. News segments aired Nov. 2. “Not many TV stations have the vision, let alone the budget, to send an investigative team half way around the world in the hopes of finding solutions to a major problem plaguing its region and, the entire state,” said TVNewsCheck’s Paul Greely.




KNBC Exposes Radioactive Waste Cover-Up (KNBC-TV)

Topic: Community-Focused Initiatives
Date Posted: 1/14/2016

NBC-owned KNBC-TV Los Angeles revealed a cover-up of radioactive waste and toxic chemicals that endangered thousands of kids at a camp. Families claim that camp staff and board members covered up evidence for 65 years. Workers told KNBC’s investigative team that they were ordered to secretly release radioactive gases into the wind. Watch part one and part two of the investigation.




KFOG-FM Donates $200,000 to Bay Area Food Banks (KFOG-FM)

Topic: Community-Focused Initiatives
Date Posted: 1/14/2016

Cumulus’ KFOG-FM San Francisco donated $200,000 to Bay Area Food Banks on Nov. 12, which came from the proceeds of last year’s "Live From the Archives 2,." a benefit CD featuring singles from current rock artists. KFOG’s CDs are the biggest single fundraiser for these Bay Area Food Banks: Alameda County Community Food Bank; Food Bank of Contra Costa and Solano; Napa Valley Food Bank; Redwood Empire Food Bank; San Francisco-Marin Food Bank; and Second Harvest Food Bank of Santa Clara and San Mateo Counties. On Nov. 6, KFOG released its 22nd annual benefit CD "Live from the Archives 22," featuring Train, Michael Franti and Cage the Elephant.




KNTV Exposes Dangerous Food Storage (KNTV)

Topic: Community-Focused Initiatives
Date Posted: 11/5/2015

NBC owned KNTV-TV San Francisco was honored with a national Emmy Award in the outstanding regional news story category for its investigative series "Inside Sysco: Exposing North America’s Food Sheds." Sysco is the world’s largest food distributor, with annual sales of $48 billion and customers that include schools, hospitals and restaurants all over the world. After KNTV’s investigation exposed Sysco for storing food in unrefrigerated storage sheds, the company was forced to settle a consumer protection lawsuit in California for almost $20 million. (Watch video via TVNewsCheck).




KCRA Investigates Veterans Hospital (KCRA-TV)

Topic: Community-Focused Initiatives
Date Posted: 11/5/2015

Hearst-owned NBC affiliate KCRA-TV Sacramento investigated the slow response time of Mather VA Hospital. Surveillance video shows a local veteran on the ground in pain outside of the emergency room. No one from the hospital came to help, even as his wife pounds on the door. Following the news segment, the hospital fixed the emergency call button and camera feed. (Watch video).




Cumulus Fresno Food Drive Collects $73,000 (Cumulus Fresno)

Topic: Community-Focused Initiatives
Date Posted: 10/19/2015

Cumulus Media’s KMJ-AM/FM Fresno, Calif., hosted a food drive on August 25 - September 1 that raised more than $73,000 for a local food bank. The station also collected 1,055 lbs. of canned food, 2,810 lbs. of potatoes and 1,000 lbs. of frozen turkeys. Listen to an audio clip from the station broadcast.




KCRA-TV Sacramento Telethon Nets $1.4 Million for Wildfire Relief (KCRA-TV)

Topic: Disaster Relief and Recovery
Date Posted: 10/19/2015

Hearst Television’s NBC affiliate KCRA-TV Sacramento, Calif., raised $1.4 million to support the Red Cross’ wildfire relief efforts during a telethon held September 15. KCRA posted this video, showing a four-year-old donating his birthday money to the firefighters. "I have enough toys," he said.




LA City Council Recognizes KLOS-FM (KLOS-FM)

Topic: Community-Focused Initiatives
Date Posted: 9/14/2015

Cumulus Media’s KLOS-FM Los Angeles was recognized by the Los Angeles City Council when the group declared Aug. 8 “95.5 KLOS ‘80s Rock Day.” L.A. City Council President Herb Wesson presented the official proclamation on The Heidi and Frank Show on Aug. 5. “A warm congratulations to KLOS for withstanding the test of time and remaining the preferred rock and roll station for millions of rock music fans,” said Wesson.




KNX-AM Airs (KNX-AM)

Topic: Community-Focused Initiatives
Date Posted: 6/4/2015

CBS Radio’s KNX-AM Los Angeles hosted a special series Graduating to Broke on May 14, with two reports an hour from 5:00 a.m. – 7:00 p.m. KNX-AM examined the rising, often prohibitive cost of education from pre-school to advanced degrees. As the average college graduate incurs about $30,000 in loans, some experts believe student debt could cause the country’s next financial crisis. Topics included: How competition to get kids into top schools raises costs, whether high-end universities are worth it, why a college education in some countries is free, how today’s kids are asked to bring supplies because schools can’t afford materials, and why a college degree no longer guarantees a good job.




KSFO-AM Raises $135K for Fisher House (KSFO-AM)

Topic: Military-Focused Initiatives
Date Posted: 6/4/2015

Cumulus Media’s KSFO-AM San Francisco raised $136,000 over Memorial Day weekend for the Fisher House Foundation, which provides no-cost housing and support for families of wounded warriors while they receive treatment at military and VA hospitals. The KSFO Morning Show’s live broadcast from the Palo Alto Fisher House on May 22 featured interviews with soldiers and their families who have used Fisher House services. In the past five years, KSFO has raised more than $600,000 for Fisher House.




KGO-TV Investigates Health Care Access (KGO-TV)

Topic: Community-Focused Initiatives
Date Posted: 3/13/2015

ABC owned-and-operated KGO-TV San Francisco recently aired investigative reports on the Covered California health care program. Thousands of people who signed up for the program last year reported that they could not find a doctor to care for them under their new plan. The California Department of Managed Health Care is now investigating complaints.




KNX-AM Hosted 26th CHiPS for KIDS Toy Drive (KNX-AM)

Topic: Youth-Focused Initiatives
Date Posted: 1/20/2015

CBS Radio KNX-AM Los Angeles hosted its 26th Annual CHiPS for KIDS holiday gift drive. From November 28 through Christmas Eve, the community collected new, unwrapped toys for children and teens. Watch the kick-off video here.




KMPH and KFRE Host Successful Inaugural Toy Drive (KMPH-TV, KFRE-TV)

Topic: Youth-Focused Initiatives
Date Posted: 1/20/2015

FOX affiliate KMPH and CW’s affiliate KFRE Fresno, CA partnered Les Schwab for the largest toy drive in the Fresno Valley. They partnered with Poverello House and Transitions Children’s Services to provide gifts for children in need.




KSON-FM Collects 10,000 Cards for Troops (KSON-FM)

Topic: Military-Focused Initiatives
Date Posted: 1/20/2015

Lincoln Financial Media’s KSON-FM San Diego, Calif. Annual Cards for Troops set a goal of collecting 10,000 holiday cards for military members stationed abroad. The far surpassed that goal and collected a total of 30,000 cards. The United States Organization, Inc., (USO) a nonprofit that works to benefit troops and their families, distributed the cards. Watch the video here.




KSBW Holiday Drive Breaks Records (KSBW)

Topic: Community-Focused Initiatives
Date Posted: 1/13/2015

Hearst Television-owned NBC affiliate KSBW Salinas, Calif. hosted its annual Share Your Holiday drive to benefit the Salvation Army. KSBW collected $161,000 (30 percent more than in 2013), in addition to 10,000 pounds of food and 1,000 toys. "We are humbled by the generosity of our viewers," said KSBW General Manager Joseph Heston. "It’s one thing to profess to want to help others and it’s quite another to step up and actually get it done.”




KLAC-AM Fundraises for Paralyzed Veterans (KLAC-AM)

Topic: Military-Focused Initiatives
Date Posted: 12/4/2014

iHeartMedia’s KLAC-AM Los Angeles raised over $170,000 in under 10 hours during its 7th annual Paralyzed Veterans of America Radiothon. Since its inception, the event has raised close to $1 million.




Salem Radio Stations Hold Get Out the Vote Rallies (Salem Radio)

Topic: Politics and Election Coverage
Date Posted: 11/20/2014

Salem Communications hosted listener rallies in Dallas, Los Angeles and Chicago to encourage voters to cast their ballots. The rallies were hosted by KSKY-AM Dallas on Oct. 18; KRLA-AM Glendale, Calif. on Oct. 19 (Townhall 2014); and WIND-AM Elk Grove Village, Ill., on Oct. 24-25.




KNTV-TV Hosts Debate for Competitive House Race (KNTV-TV)

Topic: Politics and Election Coverage
Date Posted: 11/20/2014

NBC owned-and-operated KNTV-TV San Jose, Calif., hosted a debate on Oct. 17 between incumbent U.S. Representative Mike Honda and Democrat Ro Khanna. Honda and Khanna ran in California’s 17th Congressional District.




Ratings Victory for KCAL-TV Gubernatorial Debate (KCAL-TV)

Topic: Politics and Election Coverage
Date Posted: 10/2/2014

CBS-owned and operated KCAL-TV Los Angeles aired a debate on September 4 between Gov. Jerry Brown and challenger Neel Kashkari. Ratings data indicated it had 83,000 total viewers, surpassing popular shows "Modern Family," "The Simpsons" and "Two and a Half Men."




Debates in Spanish on KVEA Burbank, KQED San Francisco, KNSO Fesno, KSTS San Jose, KUNA Palm Springs (KVEA-TV, KQED-TV KNSO-TV, KSTS-TV, KUNA-TV)

Topic: Politics and Election Coverage
Date Posted: 10/2/2014

Telemundo is hosting a series of Spanish-language debates in September and October leading up to gubernatorial elections in several states. "We believe it is fundamentally important for our Spanish-language viewers and the Hispanic communities we serve across the country to be actively involved in the discussions that are taking place this election season," said Telemundo Station Group President Manuel Martinez. The debate series and other initiatives on Telemundo-owned stations include:

  • California, September 4: KVEA Burbank, PBS affiliate KQED San Francisco and the Los Angeles Times hosted a debate between incumbent Gov. Jerry Brown and challenger Neel Kashkari, which also aired on KNSO Fresno, KSTS San Jose and KUNA Palm Springs.

  • Texas, September 19: KTLM and CBS affiliate KGBT produced a debate between Texas Attorney General Greg Abbott and state Sen. Wendy Davis, which KTMD Houston and KVDA San Antonio also televised. Dallas stations KXTX, KERA and NBC affiliate KXAS co-hosted an Abbott and Davis debate on September 30.

  • Florida, October 10: WSCV Miami is hosting a Spanish-language debate between Gov. Rick Scott and former Gov. Charlie Crist.

  • Enfoque, a public affairs program: Airs on stations in Los Angeles, Miami, Dallas, Chicago, San Jose, Phoenix and Tucson and provides in-depth analysis of relevant local, regional and statewide topics.




Univision Radio Distributes 2,000 Backpacks in Winnetka, Calif. (Univision Radio)

Topic: Education
Date Posted: 9/8/2014

Univision Radio and El Salvador Foundation partnered for a successful Back-to-School Backpack Giveaway event in Winnetka, Calif. on August 9. Univision Radio helped distribute more than 2,000 backpacks and other school supplies to community members and their families.




KLUV-FM Promotes Oral Health to California Kids (KLUV-FM)

Topic: Youth-Focused Initiatives
Date Posted: 9/8/2014

Univision Radio’s KLUV-FM Glendale, Calif., on-air personality Nataly Valenzuela joined the Colgate Bright Smiles, Bright Futures mobile dental van in Pico Rivera, Calif. on August 12 to encourage good dental habits at a young age. As part of the Colgate Bright Smiles, Bright Futures program, volunteer dental professionals provided children ages 1-12 with free dental screenings, an oral care "report card" and a take-home kit containing learning materials and Colgate products.




KCBS-AM, KGO-AM, KPIX-TV Respond After Overnight Earthquake (KCBS-AM, KGO-AM, KPIX-TV)

Topic: Disaster Relief and Recovery
Date Posted: 9/8/2014

When a recent earthquake rocked Napa Valley and the broader San Francisco area overnight, radio broadcasters across the region quickly went into wall-to-wall coverage. CBS Radio’s KCBS-AM San Francisco aired uninterrupted reports with emergency information and developments, while Cumulus Media’s KGO-AM also went wall-to-wall with updates on the damage. TV broadcasters also quickly responded. The San Francisco Chronicle reports CBS-owned KPIX-TV San Francisco carried KCBS-AM coverage until the station could get reporters into the studio for a live broadcast and up to the Napa Valley where the earthquake was felt the strongest. ABC-owned KGO-TV San Francisco quickly brought in their news anchors to provide emergency updates and show images of the damage as it became available.




Californian Gubernatorial Candidate Hosts KFBK-AM Morning Show (KFBK-AM)

Topic: Politics and Election Coverage
Date Posted: 8/12/2014

Clear Channel’s KFBK-AM Sacramento recently invited the candidates running for California’s gubernatorial seat to each host the station’s morning talk program. California’s Republican nominee for the seat, Neel Kashkai, accepted the invitation and took calls from local listeners for three hours. KFBK-AM’s Vice President of Programming Ken Charles said the station is waiting to hear back from the Democratic incumbent, Governor Jerry Brown.




Univision’s KUVS-TV Hosts 14th Annual Blood Drive, 2,400 Donors Attend (KUVS-TV)

Topic: Community-Focused Initiatives
Date Posted: 8/11/2014

Univision’s KUVS-TV Sacramento held its annual blood drive, Día de Donar Sangre, in three locations across California on June 6 to benefit BloodSource and the Delta Blood Bank. KUVS-TV provided live coverage throughout the day to drive awareness in the community about the need for blood transfusions and the benefits for transfusion recipients. In total, 2,400 individuals visited one of the three drives to donate blood in Sacramento, Stockton and Modesto.




KSFO-AM Raises $111,000 for Fisher House Over Memorial Day Weekend (KSFO-AM)

Topic: Military-Focused Initiatives
Date Posted: 6/9/2014

Cumulus Media’s KSFO-AM San Francisco’s morning show with Brian Sussman and Katie Green and weekend talent, Spencer Hughes and Ethan Bearman, held a live broadcast from the Fisher House in Palo Alto during Memorial Day weekend. The three-day fundraiser featured interviews with U.S. military personnel and their families who benefit from the Fisher House Foundation’s services. Throughout the weekend, KSFO-AM raised $111,000 for the organization which supports American veterans, active military and their families.




KHHT-FM Los Angeles Wins 2014 NAB Crystal Radio Award (KHHT-FM)

Topic: Community-Focused Initiatives
Date Posted: 5/14/2014

After recognizing the challenges of its listeners in Southern California, Clear Channel’s KHHT-FM staff made a commitment to rebuild, renew and restore their special connection with the local community in 2013. The station’s goal was to go above and beyond audience’s expectations and to serve them with resources that would effectively improve their quality of life through education, information and innovation. KHHT-FM achieved its aim, earning the station a 2014 NAB Crystal Radio Award. Aside from conducting informative, engaging discussions and events on topics that ranged from home ownership and foreclosure recovery to local entrepreneurship and scholarship opportunities, KHHT-FM also contributed thousands of volunteer hours to meaningful charities and dedicated hundreds of valuable on-air programming hours to PSAs for various nonprofit organizations.




Univision LA Hosts Feria Prosperidad On Two Campuses (Univision Los Angeles)

Topic: Education
Date Posted: 4/13/2014

Univision Los Angeles visited the University of Southern California on March 5 to host the second Feria Prosperidad (Prosperity Fair). An estimated 4,500 people participated in the 55 workshops and seminars that covered topics including financial planning, saving to buy a home and steps to start a small business. Anchor Alejandro Mendoza also co-hosted a town hall discussion with financial expert Julie Stav. Univision Los Angeles later hosted Feria Prosperidad at Cal State University, San Bernardino, on March 22 for a gathering of 2,000 people.




Univision Radio Fresno Gives 250 Free Flu Shots to Listeners (Univision Radio Fresno)

Topic: Health Awareness Campaigns
Date Posted: 2/11/2014

Univision Radio Fresno, in partnership with Walgreens, hosted a day of health and fitness for area listeners. At the event, Univision distributed free flu shots and encouraged attendees to stay healthy by exercising in many fun ways like taking a walk or ice-skating at the local mall. In total, 250 flu vaccines were administered during the event at no cost to participants.




Univision Los Angeles Collects 1,000 Garments During Suit Drive for Homeboy Industries (Univision Los Angeles)

Topic: Community-Focused Initiatives
Date Posted: 1/10/2014

Univision Los Angeles and the Women’s Leadership Council in LA hosted a two-week suit drive to benefit Homeboy Industries, an organization that is helping young men and women re-enter society and fulfill their motto of "Jobs Not Jails." The campaign collected 1,090 garments and accessories for men and women. These items will provide Homeboy Industries’ trainees with the proper attire for interviews, school enrollment and social occasions. Homeboy Industries serves high-risk, formerly gang-involved men and women with a continuum of free services and programs. It also operates seven social enterprises that serve as job-training sites.




CBS Stations in California Raise $700K for Typhoon Victims (CBS California)

Topic: Disaster Relief and Recovery
Date Posted: 12/6/2013

CBS Television stations across California responded to the devastation caused by Typhoon Haiyan in the Philippines by partnering with CBS Radio, CBS Outdoor and the American Red Cross to raise awareness and funds for Typhoon Relief. Through efforts across California, CBS raised more than $700,000 for the Red Cross. CBS stations that participated included KCBS-TV, KCAL-TV and six CBS radio stations in Los Angeles; KPIX-TV, KBCW-TV and the CBS Radio cluster in San Francisco; and KOVR-TV, KMAX-TV and the CBS Radio cluster in Sacramento.




KROQ-FM Raises $25,000 for Red Cross Relief in the Philippines (KROQ-FM)

Topic: Disaster Relief and Recovery
Date Posted: 12/6/2013

CBS Radio’s KROQ-FM Los Angeles teamed with the Red Cross to raise funds for typhoon relief in the Philippines. The station auctioned off ten pairs of Ultimate Experience Packages to its flagship holiday contest extravaganza, the 24th annual Almost Acoustic Christmas at the Shrine Auditorium. The auction raised in excess of $25,000 for the Red Cross.




KMEX-TV Reaches 30,000 at Its Fifth Annual Feria de Educación (KMEX-TV)

Topic: Education
Date Posted: 11/12/2013

Univision’s KMEX-TV Los Angeles kicked off the fifth annual Univision Education Week 2013 with "Feria de Educación." More than 30,000 people took part in the 40 educational workshops and seminars on topics including planning for college, financial aid opportunities and money-saving tips for college. In addition, KMEX-TV hosted two town halls on the Affordable Care Act and Immigration Reform.




Emmis’ KPWR-FM All-Star Basketball Team Is a Slam Dunk (KPWR-FM)

Topic: Youth-Focused Initiatives
Date Posted: 7/8/2013

Emmis Communication’s KPWR-FM Burbank, CA received California’s Small Business Volunteer Program of the Year. Its All-Star Basketball Team raises approximately $400,000 per year ($2 million to date) for Los Angeles area public schools through the games it plays with high school basketball teams. The schools determine the entrance fee, which averages $3-$10, and keep the proceeds. In-game entertainment has included surprise performances from recording artists such as Justin Bieber and Chris Brown. KPWR-FM staff and celebrity guests volunteer 3,000 hours per year to plan and execute the All-Star Basketball Team’s 80 games at 80 different venues.




KCRA-TV, KQCA-TV Sacramento Collect $365,000 in One Day (KCRA-TV, KQCA-TV)

Topic: Community-Focused Initiatives
Date Posted: 6/7/2013

Hearst-owned KCRA-TV and KQCA-TV Sacramento raised more than $365,000 during its Oklahoma Tornado Relief Drive. The stations aired coverage of the relief efforts and solicited viewer donations during newscasts. The American Red Cross provided a hotline and text-to-give campaign to receive donations. "Sacramento may be hundreds of miles from Oklahoma, but the devastation and the stories of heroism touched us all," said Lori Waldon, KCRA news director. "We are overwhelmed by the viewer response and generosity to our Oklahoma Tornado Relief Drive."




ABC’s KABC-TV Los Angeles Raises $445,000 for Tornado Victims (ABC’s KABC-TV)

Topic: Disaster Relief and Recovery
Date Posted: 6/7/2013

ABC-owned KABC-TV Los Angeles, with the Orange County and Los Angeles Chapters of the American Red Cross, raised $445,000 for Oklahoma tornado victims during The Tornado Relief Drive on May 22. The event featured several on-air personalities and collected $410,000 in one day, in addition to $35,000 in mail-in donations. "Time after time, we have seen the people of Southern California come together in a time of need, no matter where the need is, and we are grateful to them for their generosity," said Arnold J. Kleiner, president-GM of KABC-TV.




KERO-TV, KZKC-TV Stuff the Bus (KERO-TV, KZKC-TV)

Topic: Neighbors in Need
Date Posted: 5/10/2013

The E.W. Scripps Company’s KERO-TV and KZKC-TV Bakersfield, CA collected 41,550 pounds of food during the Stuff the Bus Food Drive, setting an event record. The event garnered 37,778 pounds last year and about 35,000 pounds in 2011. All donations benefit the Community Action Partnership of Kern Food Bank. Local radio stations aired PSAs and broadcast live from the event.




KROQ-FM Raises $350,000 for the OneLegacy Foundation (KROQ-FM)

Topic: Health Awareness Campaigns
Date Posted: 5/10/2013

CBS Radio’s KROQ-FM Los Angeles’ Host Gene "Bean" Baxter, station engineer Scott Mason and KROQ listeners participated in the "Donate Life Run/Walk" on April 27th as "Team Bean." Bean donated his kidney to Scott last November after the organ failed. Bean set a team goal to raise $350,000 for the OneLegacy Foundation, which ensures more people receive successful transplants in less time and honors the organ and tissue donors.




KPGE-TV Collects Books to Benefit Fresno Libraries (KPGE-TV)

Topic: Education

Newport Television’s KPGE-TV Fresno is gearing up for its second annual CBS47 On Your Side Collection Drive & Book Sale benefiting 35 Fresno County libraries. Viewers will be invited to drive to the station to drop off new and used books on August 8. After the collection drive, a public book sale will be held to raise money for the local libraries. Proceeds will benefit the libraries’ reading and literacy programs. Last year KPGE-TV reporters and anchors broadcast live outside the station and received nearly 180,000 books.




Radio Disney Launches Back to School Drive (Radio Disney)

Topic: Education

Radio Disney recently announced its stations, which are located in 31 markets, will work with the Boys & Girls Clubs of America for its first annual Back to School Drive. The Disney stations will host local events through September 15 and encourage attendees to donate school supplies, particularly pre-packaged pens, pencils, markers, crayons and chalk, which will be provided to local Boys & Girls Clubs.




KLOS-FM Holds Nation’s Largest Media Supported Blood Drive (KLOS-FM)

Topic: Health Awareness Campaigns

Cumulus Media’s KLOS-FM Los Angeles held the 31st Annual Blood Drive in partnership with the American Red Cross. KLOS-FM’s drive is believed to be the nation’s largest media supported blood donation event, with five counties and 25 sites. KLOS-FM collected 9,681 blood products. "Our reserves were depleted, and we were facing challenges brought on by a national summer shortage,” said Red Cross/Southern California CEO Cliff Numark. “The Red Cross appreciates the thousands of KLOS listeners and donors who participated in this life-saving effort.”




Give a Pint, Get a Pint: KFSN-TV Holds 25th Annual Blood Drive (KFSN-TV)

Topic: Health Awareness Campaigns

ABC-owned KFSN-TV Fresno held the 25th Annual Pint for Pint Blood Drive this month. KFSN-TV anchors and reporters broadcast live from the Jenny Eller Donor Center in Northwest Fresno for two days as blood donors came to donate a pint of their blood and in turn, earn a spint of free ice cream. Since the program started 25 years ago, 23,427 donors have participated. Donations go to the Central California Blood Center, which is the sole provider of blood and blood products for 31 local hospitals.




’Simpsons’ Creator Matt Groening Gives $500,000 for UCLA Chair (’Simpsons’ Creator Matt Groening)

Topic: Education

"The Simpsons" creator Matt Groening donated $500,000 to the University of California, Los Angeles. The artist and creator of the long-running animated FOX series will be the namesake of the Matt Groening Chair in Animation at the UCLA School of Theater, Film and Television. The endowment will "allow visiting master artists to teach classes" and "bring working professionals with wide-ranging expertise" to work with students. Matt gives an annual gift of $50,000 to UCLA to support students who create short animated films with socially conscious themes.




KSON-FM Partnered with the San Diego Blood Bank (KSON-FM)

Topic: Health Awareness Campaigns

Lincoln Financial Media’s KSON-FM San Diego hosted a blood drive to benefit the San Diego Blood Bank. The first 97 donors received a free ski lift ticket. All donors could opt for a free bone marrow test.

"Donating blood is that one more gift that people can give this holiday season that will really make a difference in someone’s life," said Lynn Stedd, San Diego Blood Bank spokesperson. "We appreciate KSON for helping us spread the word about the importance of giving blood on a regular basis."




KCBS-AM, KFRC-FM Raise Money for Firefighters (KCBS-AM, KFRC-FM)

Topic: Safety Initiatives

CBS Radio’s KCBS-AM and KFRC-FM San Francisco, with sponsor CSE Insurance, staged a cooking competition to raise money for firefighters. Three teams led by celebrity chefs competed at Lafitte Restaurant.

CSE and the Los Angeles Fireman’s Credit Union and Firefighter Insurance Services donated $10,000 to the California Fire Foundation and Fire Family Foundation on behalf of the winners and $2,000 in the name of the runners-up.

CBS-owned KCBS-AM’s "Foodie Chap" and CBS’s KPIX-TV host Liam Mayclem emceed the event. State Senators Mark Leno and Leland Yee attended.




KIIS-FM and MYFM-FM Join ColdPlay to Support Youth Charities (KIIS-FM)

Topic: Youth-Focused Initiatives

Clear Channel Media and Entertainment’s Los Angeles stations, KIIS-FM and MYFM-FM, announced Coldplay will perform live at a special iHeartRadio Benefit Concert on February 8 to support two local charities, A Place Called Home and Youth Mentoring Connection. “It’s a special scenario for the Los Angeles radio stations and iHeartRadio to have an opportunity to collaborate with Coldplay to support the work of two great local organizations that directly impact the LA community,” said Senior VP of Programming, John Ivey. “Coldplay in this intimate setting will be an amazing experience for the audience, plus concert-goers will be helping support LA’s at-risk youth.” A Place Called Home is a safe haven in South Central Los Angeles where underserved youth are empowered to take ownership of the quality and direction of their lives through programs in education, arts and well-being; and are inspired to make a meaningful difference in their community and the world. Additionally, Youth Mentoring Connection awakens at-risk youth to their power, unique gifts and purpose by matching them with caring adult mentors and placing that “match” within a structured group dynamic that provides the resources youth need to reach productive, conscious adulthood.




KSBW-TV Telethon Collects $100,000 for Salvation Army (KSBW-TV)

Topic: Neighbors in Need

Bringing together its community in the true holiday spirit, KSBW-TV in Salinas, Calif., partnered with The Salvation Army for its 23rd annual “Share Your Holiday” telethon. The seven-hour live-broadcast fundraiser is a celebration; local musicians perform, school children are interviewed on the air, and neighbors drop off food, toys, clothing and blankets for those less fortunate. This year, cash donations surpassed $100,000 for the fifth year in a row, and more than 18,000 pounds of food and 7,000 new toys were collected at six drop-off locations throughout the area. “The need for ‘Share Your Holiday’ this year was greater than ever, and our Central Coast viewers came through once again. To me, this exemplifies the best of what local television can do: We can only present the message and ask for support; it is our loyal viewers who hear of the need and rally to respond to help the Salvation Army aid local families in need,” said General Manager Joseph Heston, who agreed to shave off his mustache during the telethon in exchange for an anonymous $10,000 donation to The Salvation Army.




KOLA- FM and KCAL-FM Raise $60,000 for Family of Firefighter (KOLA- FM)

Topic: Neighbors in Need

When Annie Leinen, a local firefighter’s wife, was suddenly diagnosed with stage 4 cancer while pregnant with her third child, KOLA-FM and KCAL-FM in Redlands, Calif., worked to support her family in any way possible. Together with the Redlands Professional Firefighters Association, the stations hosted a 13-hour on-air fundraiser to help pay for treatment, much of which was not covered by insurance. At the event, which raised nearly $60,000, station personalities and firefighters handed out T-shirts, ribbons and buttons in exchange for donations. In the months following the event, baby Colton was born 12 weeks premature, and tragically, Leinen passed away two months later. Throughout the heartbreak, the stations continued to ask listeners to band together and support the family. Through a dedicated page on the stations’ Web sites, the community is able to donate funds and leave messages of support, which has led to an unbelievable outpouring that is still underway.




KDUV-FM Collects and Distributes 300 Turkeys for Thanksgiving (KDUV-FM)

Topic: Neighbors in Need

To make sure those in need had a meal on Thanksgiving Day, KDUV-FM in Visalia, Calif., hosted its annual “T-Shirts for Turkeys” drive. To get listeners involved, the station gave away a KDUV T-shirt for each frozen turkey donated. By the end of the campaign, more than 300 birds had been collected and distributed to missions throughout the San Joaquin Valley for their community Thanksgiving meals. In addition to a heavy schedule of recorded and live announcements about the effort, KDUV teamed up with recording artists, such as Kutless, Natalie Grant and Jeremy Camp, to set up donation sites in tandem with live concerts. The station got word out through e-mail blasts, Facebook and Twitter, and station personalities broadcast live from the events. In addition to the frozen turkey donations made by listeners, KDUV made a cash donation to The Salvation Army to help provide additional meals on Thanksgiving Day. As part of its commitment to the community, KDUV donates 10 percent of its earnings annually to charity.




KFI-AM Raises 46,000 Pounds of Food and $122,000 (KFI-AM)

Topic: Neighbors in Need

Keeping Southern California families fed, KFI-AM in Los Angeles, Calif., conducted its annual Operation Feed our Families Radiothon to benefit the Salvation Army. The 17-hour event raised more than 46,000 pounds of food and $122,000 in cash donations. The collected items were distributed to families down on their luck throughout the 2008 holiday season. The station’s on-air personalities took shifts hosting the radiothon and the station continued to accept donations once the radio drive ended in hopes to collect even more donations.




KGO-AM Spreads Holiday Cheer (KGO-AM)

Topic: Community-Focused Initiatives

Spreading holiday cheer, KGO-AM in San Francisco, Calif., asked listeners to participate in its “Believe” campaign by sending in letters and emails to the “KGO Radio Santa” about themselves or someone they knew who was struggling to buy something they needed and couldn’t afford. Throughout the month of December, the station’s KGO Radio Santa responded to these letters by giving gifts of up to $1,000, which included keeping the power on for a single mom and her five children by paying their electric bill, helping a mother to visit her son in the military before he was deployed and providing a woman with a co-payment for her cancer treatment. "These folks would have gone without this season because the resources are just not there for them," said KGO Programming Director and Santa Jack Swanson. "KGO Radio feels unbelievably fortunate to be able to give back in this way."




KFRG-FM Collects 1,100 New Bikes for Fourth Graders (KFRG-FM)

Topic: Neighbors in Need

KFRG-FM in San Bernardino, Calif., helped provide local fourth graders in need with 1,100 brand new bikes. Teachers from San Bernardino, Riverside, Inyo and Mono counties nominated students in need who were considered outstanding classroom role models. The bike donations were part of the seventh annual Slater Bros. Charities and KFRG-FM radiothon, held every year to elicit donations from radio listeners to benefit the local children’s hospital. With every $200 donation that a radio listener made, a new bike was donated to a deserving fourth grade student. The students received the bikes at an event held at the city’s baseball stadium where friends and family watched as the fourth graders ran onto the field to get their new bikes.




KBAY-FM Kicks off "Pat’s Run" (KBAY-FM)

Topic: Education
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At the third annual "Pat’s Run," KBAY-FM in San Jose, Calif., and a crowd of 6,000 celebrated the life of Pat Tillman, an NFL player who left the game to serve our country and was killed in Afghanistan. Each year, the event pays tribute to the Army Ranger, while raising money for the Pat Tillman Foundation, a nonprofit started by Tillman’s family and friends to inspire people to make positive changes in themselves and the world. The station starts promotions for the race six weeks beforehand, and each year, participation has grown. This year, the station also aired a live remote from the Almanden Valley prior to event day, where listeners were able to register for the race. The general manager and several on-air personalities ran the course, and the "Sam and Lissa Morning Show" helped kick off the festivities. By the time the final participates crossed the 42-yardline of Pat Tillman Stadium at Leland High School, where a young Tillman took the field, $200,000 had been raised for San Jose students accepted into the foundation’s Leadership Through Action program, which aims to help exceptional scholars develop leadership skills.




KUSI-TV Launches "Tips for Kids" Campaign (KUSI-TV)

Topic: Youth-Focused Initiatives

Whether it’s a tip on how to wear a bike helmet properly or encouragement to stand up and tell the truth, KUSI-TV in San Diego, Calif., has dedicated a regular public service announcement (PSA) series to its youngest audience. The station’s "Tips for Kids" campaign provides advice on an array of topics and airs each Saturday during the station’s children’s programming. In addition to tips featuring KUSI news anchors and reporters, this year the station gave kids the opportunity to share tips with their fellow youngsters by inviting all first- through sixth-grade teachers in the county to write PSAs with their classes. Morning meteorologist Renee Kohn, accompanied by a camera person, visited each school to record the announcements. During these classroom visits, the children also appeared live on "Good Morning San Diego," where they were able to pass along their tips to the many adults tuned in throughout the viewing area.




KBIG-FM Cleans up Southern California Beaches (KBIG-FM)

Topic: Environment

Southern California beaches received a pre-summertime "Big Beach Clean-up" thanks to KBIG-FM in Burbank, Calif. The station organized a three-beach cleaning effort to pick up trash littering the coastline. Inspired by a desire to take responsibility for the environment and make local beaches a safe place for children to play, the station ran 15-second announcements starting two weeks prior to the event and gave live mentions during its morning show. KBIG committed more than 30 hours to the project, highlighted it on the station’s Web site, dedicated a Web page for volunteers to sign up, and sent information about the clean-up in the station’s weekly newsletter, which reaches more than 33,000 listeners. The station focused efforts on the well-known Huntington State Beach, Ballona Wetlands Ecological Reserve and Alamitos Beach, where in addition to picking up garbage, volunteers collected bottles and cans for recycling. KBIG was a National Association of Broadcasters’ Crystal Award Finalist in 2008.




KTSF-TV Produced PSAs in Five Languages to Promote the Economy (KTSF-TV)

Topic: Community-Focused Initiatives

KTSF-TV in San Francisco, Calif., produced public service announcements (PSAs) in five languages to inform new immigrant job seekers about Upwardly Global, a non-profit organization that helps immigrants find professional jobs. The PSAs, which are airing in Arabic, Tagalog, English, Cantonese and Mandarin, are broadcast nine times each week to the 1.4 million Asian-Americans throughout 10 Bay Area counties KTSF serves. Upwardly Global has seen a direct correlation between the number of applicants for its services and the station’s on-air support. "The challenge is getting word out to this group that we are here to help," said Outreach Coordinator of Upwardly Global Francie Genz. "The airing of the announcements during different ethnic programming has dramatically helped." The station has committed to a year-long campaign in support of Upwardly Global’s effort to help immigrant professionals rebuild their careers.




KDFC-FM Airs "Save School Music Week" (KDFC-FM)

Topic: Education

Twenty-five school music programs were the focus of the week-long "Save School Music Week" produced and sponsored by classical music station KDFC-FM in San Francisco, Calif. The annual effort includes a series of classical commuter concerts where youth ensembles perform a variety of works in high-traffic areas. The concerts help kick off a week of on-air encouragement for listeners to support school music programs throughout the Bay Area. The station dedicates 60-second promotional announcements, live mentions, live testimonials and a page on the station Web site to the campaign. For its 2008 effort, KDFC also hosted a listener contest where twice each day for five days the 12th caller won the opportunity to designate a school music program as the recipient of a $1,500 donation from KDFC. In total, the station gave $15,000 to 10 school programs. "Save School Music Week" is just one of several KDFC programs that support local music and arts programs. The station’s efforts also have helped support the San Francisco Museum of Modern Art as well as programs featuring the nation’s top young classical musicians.




KOZT-FM Hosts Ocean Safety Programs (KOZT-FM)

Topic: Safety Initiatives

In a year that proved difficult for the coastal search and rescue teams, which were called out for water rescues more times than in any previous year, KOZT-FM in Fort Bragg, Calif., did its part to improve safety by airing a series of advisories on fishing, diving and beach activity dangers. The mini-programs were produced in partnership with the Ocean Safety Coalition and aired four times a day during tourist, abalone and sport fishing seasons. KOZT provided the segments to other radio stations at no charge. In a related safety-awareness effort, the station was a sponsor of a community "Disaster Preparedness Day," where station staff, first responders and personnel from county emergency services invited listeners to learn how to prepare and cope with natural disasters. In addition to promoting the event with public service announcements, the station aired remote broadcast segments and updates from the event throughout the day. More than 500 people took home newly developed emergency plans and skills to keep their families safe in the case of an emergency. KOZT was a National Association of Broadcasters’ Crystal Award Finalist in 2008.




KGO-AM Airs "Tune In To Your Planet" (KGO-AM)

Topic: Environment

To give in-depth coverage to green issues in the bay area, KGO-AM in San Francisco, Calif., launched "Tune In To Your Planet." The ongoing reports have covered the California water crisis, "environmental cops" tasked with enforcing pollution laws in the area, local firms offering bonuses to employees who purchase hybrid cars, a new ocean research center in Monterey and San Francisco’s plan to put more green taxis on the streets. As part of the initiative, the station also brought the color of the holiday season in focus with its second "Green Christmas" series, which explored earth-friendly ways to celebrate. Energy efficient lighting, green gifts and tree recycling were among the highlights of the series. Taking its efforts beyond reporting, KGO plans to become the first major broadcast media outlet in the state to harness the power of the sun. Solar panels are being installed by its broadcast tower. Listeners have been invited to celebrate the progress through a "solar blog" on the station’s Web site, where podcasts of "Tune In To Your Planet" are also available. KGO was a National Association of Broadcasters’ Crystal Award Finalist in 2008.




KUZZ-FM Hosts 6,000 Students at (KUZZ-FM)

Topic: Education

More than 6,000 students were "Rowdy About Reading" last year thanks to KUZZ-FM of Bakersfield, California. The community-wide, three-month program promotes literacy and teamwork for area elementary school children. The station was able to help recruit 250 teachers, athletes from Cal State University of Bakersfield (CSUB) and its own on-air personalities to visit classrooms to discuss the important benefits of literacy and reading. In the program, students competed for prizes from the CSUB Spirit Store, and the classroom that read the most books had the opportunity to join KUZZ in the station’s suite at Rabobank Arena for a CSUB basketball game. The program, which grew 15 percent from the year before, received heavy on-air promotional support and hours of staff work. KUZZ was awarded the National Association of Broadcasters Crystal Radio Award in 2008.




KABC-AM Hosts Wildfire Relief Fundraiser (KABC-AM)

Topic: Disaster Relief and Recovery

When wildfires in the southern part of the state devastated more than a thousand homes and burned hundreds of thousands of acres, KABC-AM in Los Angeles, Calif., immediately responded to the crisis, partnering with sister station KLOS-FM and KABC-TV to organize the first media relief fundraiser. The "drive-by" event was held at three separate locations on one day. On-air personalities greeted and interviewed donors at their cars during the 14-hour live broadcast. The KABC Web site linked to all area Red Cross chapters and the National American Red Cross set up a special link on the KABC Web site so listeners could donate any time of day or night. Station staff gave 288 hours to the effort, which raised $4.5 million from individual and corporate sponsors for the victims of the fire. "As the first of our media partners to recognize the immediate need to help affected families, KABC served as the catalyst to jumpstart a series of collaborative fund drives," said Paul Schulz , chief executive officer of the Red Cross of Greater Los Angeles, in a letter to the station. "In addition to collecting funds, KABC played an integral role in helping us tell the Red Cross story, communicating to victims and the public." KABC was a National Association of Broadcasters’ Crystal Award Finalist in 2008.




KYXY-FM Broadcasts Live from “Making Strides Against Breast Cancer 5K Walk” (KYXY-FM)

Topic: Health Awareness Campaigns

For the third year, KYXY-FM in San Diego, Calif., broadcast live from the local American Cancer Society’s “Making Strides Against Breast Cancer 5K Walk” in Balboa Park. More than 18,000 people gathered that Sunday morning, raising $1.5 million in funds for the treatment, prevention, early detection and research of breast cancer. The event was promoted during the previous 30 days with 200 recorded and live promotional announcements; four inclusions in KYXY’s e-newsletter, which reaches a subscription base of 30,000 readers; and two live interviews with organizers and team captains the week before the walk. The two-hour live on-site broadcast aired during the station’s public affairs program “Concerning San Diego.” KYXY was honored by the American Cancer Society with a Media Circle of Hope award in 2007.




KCRA-TV’s KCRA 3 Kids Can (KCRA-TV)

Topic: Neighbors in Need

For two decades, KCRA-TV in Sacramento, Calif. has inspired children to help those in need with its "KCRA 3 Kids Can" food drive. From mid-October to mid-November each year, students from 400 elementary, junior high and senior high schools engage in a friendly competition to see who can collect the most non-perishable food items. The food donated serves more than 40 food banks and community service agencies in 13 counties. The station begins its support with announcements inviting schools to participate, which is followed by reminders to the community to donate. An all-day kick-off event is hosted by KCRA anchors, reporters and meteorologists, and includes a one-hour live broadcast. Throughout the month-long campaign, news coverage spotlights kids who have gone above and beyond. Each year, the kid-powered effort stocks the shelves of area food banks for as long as six months. In 2007, the "KCRA 3 Kids Can" drive provided 810,000 meals.




KLOS-FM Hosts Pet Adoption Series (KLOS-FM)

Topic: Animal Protection

Morning show hosts Mark and Brian from KLOS-FM in Los Angeles, Calif., have been helping homeless animals find permanent addresses for the past decade with their annual pet adoption event. The day of the 2007 "Mark & Brian Pet Adoption," a six-hour remote from the Long Beach Society for the Prevention of Cruelty to Animals allowed KLOS on-air personalities to interview new pet parents and encourage other listeners to come and adopt. In addition, the event provided information on good pet care and raised funds for the KLOS Spay and Neuter Fund through merchandise sales, including pet emergency kits and "Mark & Brian" pet and people bandanas. During the five weeks leading up to adoption day, the station aired more than 450 public service announcements. During the "Mark & Brian Show," pet experts were interviewed, and listeners who had adopted at previous adoption events called in to encourage others to do the same. The station’s public affairs show "Spotlight on the Community" featured a one-hour special with the director of the SPCA Los Angeles. The hard work paid off. The event reached its goal of helping alleviate shelter overcrowding when more than 300 cats, dogs, kittens and puppies went home with new families and $10,000 was raised for the KLOS Spay & Neuter Fund.




Clear Channel Fresno Collects Bras for Cancer Charity (Clear Channel Fresno)

Topic: Health Awareness Campaigns

Clear Channel’s Fresno, Calif. soft rock station KSOF-FM and country station KHGE-FM collected celebrity autographed bras for an auction held on October 21. The station has already collected autographed bras from Maroon 5, Bret Michaels, and Michael Buble and more. The auction will benefit the Susan G Komen Foundation, an organization which supports education and research related to breast cancer.




Fisher Communications Develops Multipronged Approach to Raise Japan Relief Funds (Fisher Communications)

Topic: Disaster Relief and Recovery

Fisher Communications Inc., in partnership with the Red Cross, launched a fundraising campaign to help the victims of the earthquake and tsunami in Japan via Fisher’s television, radio and online media properties across six markets and all of the company’s online and mobile platforms. To date, the company has collected more than $550,000 in funds that will support the Red Cross’ relief work and other disaster management experts to continue to deliver food, shelter and emotional support to those in need in Japan. Randy Hutson, CEO of Seattle Red Cross said, "The fundraising effort launched between the Red Cross and Fisher Communications is one of the most successful I’ve seen during my time with the Red Cross. The idea was created and launched within days of the disaster and the amazing work of both Fisher’s staff and Red Cross volunteers made it happen! The multi-faceted nature of the campaign enabled us to reach people not only through television, but radio and the Internet, providing a lot of flexibility for the general public."




KUSI-TV Uncovers Dangers of Oxycontin Drug Abuse for San Diego Viewers (KUSI-TV)

Topic: Drug Prevention

McKinnon Broadcasting-owned KUSI-TV San Diego, Calif., recently launched an outreach initiative to address drug abuse and the addictive prescription medication, Oxycontin. In 2007, 5.2 million kids reported using prescription drugs, while most of their parents were unaware. To combat this growing number, KUSI-TV developed a series of reports and a two-hour news special that explored the ways Oxycontin hurts individuals, families and communities. Station anchors, Allen Denton and Sandra Maas, hosted the eye-opening documentary which included numerous personal testimonials, a live help line for viewers and information for parents and teens to obtain help in fighting addiction.




KSOF-FM, KHGE-FM Support Breast Cancer (KSOF-FM, KHGE-FM)

Topic: Health Awareness Campaigns

Clear Channel’s Fresno, California soft rock station KSOF 98.9-FM and country station KHGE 102.9-FM are collecting celebrity autographed bras for an auction they will hold on October 21. The station has already collected autographed bras from Maroon 5, Bret Michaels, and Michael Buble and more. The auction will benefit the Susan G Komen Foundation, an organization which supports education and research related to breast cancer.




Entravision’s Radiothon Raised More Than $1 Million for Children’s Miracle Network (Entravision)

Topic: Community-Focused Initiatives

Entravision Communications Corporation raised $1,242,032.40 during its 3rd annual "Para los Ninos" radiothon hosted by the company’s leading Spanish-language radio networks, La Tricolor, Jose, Super Estrella, Que Pasa, Maria and El Gato. Funds were donated to 13 Children’s Miracle Network hospitals in Entravision radio stations’ local markets. "Children’s Miracle Network is very fortunate to have the support of Entravision," said CMN’s Vice President Joe Trevino. "[T]heir efforts allow us to continue to provide the very best care to sick and injured children."




KSBW Holiday Drive Breaks Records (KSBW)

Topic: Community-Focused Initiatives

Hearst Television-owned NBC affiliate KSBW Salinas, Calif. hosted its annual Share Your Holiday drive to benefit the Salvation Army. KSBW collected $161,000 (30 percent more than in 2013), in addition to 10,000 pounds of food and 1,000 toys. "We are humbled by the generosity of our viewers," said KSBW General Manager Joseph Heston. "It’s one thing to profess to want to help others and it’s quite another to step up and actually get it done.”




KION-TV Acts as Election Hub (KION-TV)

Topic: Politics and Election Coverage

Cowles California Media Company’s KION-TV offered all candidates in national, state and local races, to record one minute of unedited airtime to speak directly to voters. More than 100 candidates’ segments appeared during the highest rated prime time newscasts. KION-TV brought in local elections officials to answer viewer questions about voting, in English and Spanish. The station also created a special section of its website for candidates to explain their positions and promoted it heavily on air. Anchors moderated debates using viewer-submitted questions. KION-TV aired more than two dozen in depth reports on election-related topics and provided fact checks of candidate statements based on questions from viewers.




KGPE-TV Fresno Gives 1,000 Flu Shots to Viewers (KGPE-TV)

Topic: Health Awareness Campaigns

Newport Television’s KGPE-TV Fresno, Calif., partnered with Walgreens to provide 1,120 free flu shots worth almost $45,000 to viewers."It was a record day," said Robert Guillen, Walgreens district manager in Fresno. KGPE promoted the drive, covered it live and sent personalities to greet viewers. Guillen and Walgreens staff complimented the television staff’s organization, dedication and results.




Cancer Telethon Returns to Networks in September (Networks)

Topic: Health Awareness Campaigns

ABC, CBS, Fox and NBC and some cable channels will air a live, commercial-free telethon on September 7th for Stand Up to Cancer (SU2C). One hundred percent of the $180 million pledged in previous telethons benefits cancer research. Gwyneth Paltrow will replace Laura Ziskin as executive producer. Ziskin, who produced the first three "Spider-Man" movies, lost a seven-year battle with breast cancer in 2011. "This broadcast has become a global call-to-action for all those touched by cancer," Paltrow said. "Like so many people, I know what it’s like to lose a family member to this disease, and I’m honored to stand up in my father’s memory."




KCRA-TV, KQCA-TV Sacramento Hold Sandy Disaster Relief Drive (KCRA-TV, KQCA-TV)

Topic: Disaster Relief and Recovery

Hearst-owned KCRA-TV and KQCA-TV Sacramento partnered with the Sacramento Sierra Chapter of the American Red Cross to host a disaster relief drive on November 2 to benefit areas impacted by Hurricane Sandy. The stations aired cut-ins throughout the day and solicited donations during the day’s newscasts. KCRA-KQCA President and General Manager Elliott Troshinsky told TVNewsCheck, "It is important that we do all we can to provide help to the communities devastated by this storm."




XEWW- AM Launches Breast Cancer Awareness Campaign (XEWW- AM)

Topic: Health Awareness Campaigns

During National Breast Cancer Awareness Month, XEWW-AM in Burbank, Calif., launched a campaign to raise awareness within the Hispanic community. On the air, the Spanish-language talk radio station aired several interviews with cancer survivors and health experts, including Esther McDowell, spokesperson for the Office of Women’s Health. XEWW also dedicated significant time to answer questions from its community about breast cancer during “Cita con el Doctor,” a regular health topic show hosted by Elmer Huerta, M.D., the first ever Latino president of the American Cancer Association. In addition to its on-air support, the station had a presence at events in the community, such as the el Consulado Mexicano Health Fair, where women received free mammograms and the station distributed prizes to attendees.




KLAC-AM Raises $135,000 to Help a Hero (KLAC-AM)

Topic: Safety Initiatives

Clear Channel Media and Entertainment’s KLAC-AM Los Angeles raised $135,000 during its 5th annual "Help a Hero" radiothon. The seven-hour, commercial-free broadcast and online auction set a station record. Proceeds benefited the Paralyzed Veterans of America, which provides rehab, access to medical services, job training and continuing research to find a cure for paralysis.




KFRG-FM, KXFG-FM Host Benefit for Children’s Hospital (KFRG-FM, KXFG-FM)

Topic: Health Awareness Campaigns

CBS Radio’s KFRG-FM San Bernardino and KXFG-FM Sun City raised over $305,000 in the 11th Annual "K-Froggers for Kids Radiothon" to benefit the pediatric cancer unit at Loma Linda University Children’s Hospital in Riverside, CA. The stations have raised $4 million for the hospital in 11 years.




For more examples of how California’s local radio and TV broadcasters are serving every local community, please contact the California Broadcasters Association.