Topic: Neighbors in Need
For two decades, KCRA-TV in Sacramento, Calif. has inspired children to help those in need with its "KCRA 3 Kids Can" food drive. From mid-October to mid-November each year, students from 400 elementary, junior high and senior high schools engage in a friendly competition to see who can collect the most non-perishable food items. The food donated serves more than 40 food banks and community service agencies in 13 counties. The station begins its support with announcements inviting schools to participate, which is followed by reminders to the community to donate. An all-day kick-off event is hosted by KCRA anchors, reporters and meteorologists, and includes a one-hour live broadcast. Throughout the month-long campaign, news coverage spotlights kids who have gone above and beyond. Each year, the kid-powered effort stocks the shelves of area food banks for as long as six months. In 2007, the "KCRA 3 Kids Can" drive provided 810,000 meals.
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