More than 6,000 students were "Rowdy About Reading" last year thanks to KUZZ-FM of Bakersfield, California. The community-wide, three-month program promotes literacy and teamwork for area elementary school children. The station was able to help recruit 250 teachers, athletes from Cal State University of Bakersfield (CSUB) and its own on-air personalities to visit classrooms to discuss the important benefits of literacy and reading. In the program, students competed for prizes from the CSUB Spirit Store, and the classroom that read the most books had the opportunity to join KUZZ in the stationís suite at Rabobank Arena for a CSUB basketball game. The program, which grew 15 percent from the year before, received heavy on-air promotional support and hours of staff work. KUZZ was awarded the National Association of Broadcasters Crystal Radio Award in 2008.
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