Every month, sister stations KSMT-FM and KCMV-FM in Breckenridge, Colo., reward high school seniors who have made a difference in their community. Launched last December, the KSMT and KCMV Community Connection Monthly Scholarships provide youth from small mountain towns with a monetary award for their dedication to public service. Both stations have spread the word about the scholarship funds with live mentions and a minimum of 100 recorded promotion spots each month. The result: stacks of applications. After monthly recipients have been selected, each station sends out a press release and has the winner record an announcement featuring his or her contributions to the community. Part of the goal, according to KSMT’s Lisa Cheek, is to allow students to become inspired to do good by one another. In addition, KCMV will award a $5,000 Agricultural Studies Scholarship and a $2,500 Vocational Scholarship to an area student in 2008.
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