Topic: Youth-Focused Initiatives
Once again, WDRC-FM in Bloomfield, Conn., raised more than $200,000 to benefit the Connecticut Childrenís Medical Center during its annual Childrenís Miracle Network Radiothon. The three-day fundraiser aired live from the medical centerís cafeteria, where interviews with patients, families and staff provided a glimpse of the phenomenal impact the center has on the health of Connecticutís children. Many of the stationís on-air personalities took part, including morning show hosts John "Cadillac" Saville and Marianne OíHare. More than 250 promotional announcements were aired leading up to the event, and the stationís Web site acted as a gateway to a special site where listeners could make donations online and listen to podcasts of interviews. Since it began in 2003, WDRCís radiothon has generated more than $840,000 in donations. The money raised goes toward the purchase of sophisticated medical equipment and supports special programs at the medical center. "WDRC-FM and their listening audience are extraordinary people," said Martha Schall, vice president of the Connecticut Childrenís Medical Center Foundation. "Their generosity is an inspiration to everyone at Connecticut Childrenís."
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