Topic: Military-Focused Initiatives
To make sure troops knew they were loved even if their loved ones were thousands of miles away, WHUR-FM in Washington, D.C., held a collection drive on Valentine’s Day. The station collected phone cards and postage stamps to send to service men and women stationed overseas, and encouraged its listeners to write letters to include in the shipment to let the troops know their community back home was thinking about them. The five-hour fundraiser, which was broadcast live from the National Postal Museum, brought in 1,300 stamps, 570 phone cards and 1,500 postcards. Leading up the event, the station ran more than 150 promotional spots. To make the day even more special, WHUR treated 10 service members who recently returned from their tours of duty to a night out on the town with their loved one, complete with a limousine, flowers, dinner, a concert and tickets to see a future Washington Wizards professional basketball game. WHUR was a National Association of Broadcasters’ Crystal Award Finalist in 2008.
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