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WXCY-FM Empowers Community (WXCY-FM)

Topic: Community-Focused Initiatives

WXCY-FM in Havre de Grace, Md., brings a little of Nashville to its viewers each year through its Christmas in the Country concert. Always a sold-out event, the station arranges for up-and-coming country recording artists to come in for a night of live music and fun, and donates all the proceeds to a local charity. The station starts promoting the event in November with on-air announcements, a Web site presence and email blasts. This past holiday season, Christmas in the Country brought $6,500 to Open Doors Career Center, an organization that helps empower women that have been out of the workforce to return through assistance with computer skills, clothing for interviews and support. The organization also has been WXCYs "Non-Profit of the Month." Every month, a selected charity receives $3,000 in airtime, including the scheduled broadcast of 60-second announcements. WXCYs Bob Bloom has donated his time as a board member for Open Doors for the past seven years. "Bob Blooms belief and advocacy of our mission, as well as the support that WXCY has given to our organization through Christmas in the Country, in-kind donations and public service announcements, has been pivotal in gaining the much needed support of our entire community," said Robyn Burke, executive director of Open Doors Career Center.


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