KGMB-TV as Media Sponsor for Food Drive

Topic: Neighbors in Need | VIDEO

Showing what aloha spirit is all about, KGMB-TV in Honolulu, Hawaii, has been the media sponsor for the Hawaii Foodbank Annual Drive for nearly two decades. The station supports the organization with public service announcements year round and runs a heavy schedule of announcements starting six weeks prior to the foodbankís main drive each spring. A large portion of the stationís Web site is dedicated to promoting the effort. On the day of the drive, every KGMB staff person is involved. Live segments are broadcast all day and portions of each newscast air from the collection site. In 2008, the drive resulted in 550,000 pounds of food and $450,000 in donations to feed families throughout the islands. "KGMB does an outstanding job of filling the stomachs of islanders in need and feeding their hope," said Polly Kauahi, director of fund development for the Hawaii Foodbank. "We arenít able to do it without them. They have been a partner since day one. Itís their airtime, their time, their talent Ė itís everything."

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