The creativity of staff at KNIN-TV in Boise, Idaho, provided Northwest Childrenís Home with an award-winning public service announcement (PSA), which uses animation to show the safe haven the organization represents for troubled girls. These animated drawings have become the "face" of the groupís brand. The detailed process of creating the PSA started with the station arranging for still photos to be taken of models; these photos were tranformed into line drawings and, finally, animation accompanied by a voiceover that explains what the organization does and how the community can support it. The station has played the PSA year-round for three years, updating it as needed. In the upcoming year, when the childrenís home celebrates its 100th year, the station will provide 30-second spots that feature the achievement. Northwest Childrenís Home also receives inclusion of its events and fundraisers on the stationís community calendar and a link to the organization from the stationís Web site.
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