Topic: Youth-Focused Initiatives
During the past nine years, KCVM-FM in Cedar Falls, Iowa, sent 116 families of chronic or terminally ill children on an all-expenses-paid trip of a lifetime. Magical Mix Kids, a charity founded by the station and operated by its staff, fundraises throughout each year to fly more than a dozen families to Disney World. A doctor and nurse travel with the family to provide health care. In 2007, nearly $80,000 was raised through an auction attended by 600 guests, a chili cook-off and donations from listeners and clients. Station staff put more than 400 hours of work into organizing and managing the fundraisers. Nearly three dozen community members volunteered beside them. The result: huge smiles from 16 families who visited Disney World, many pairs of Mickey Mouse ears and unforgettable memories. In a thank-you letter Bob Harms, a parent of a Magical Mix Kid, said to the station:, "Thanks, a million times again, for the best six days of Ronald’s life. It was a trip of a lifetime for that little man." The station has been recognized by the Waterloo Exchange Club with a Golden Book of Deeds award and was a 2008 National Association of Broadcasters Crystal Award winner.
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