Topic: Drug Prevention
Helping support the St. Joseph County Police Department in its effort to bring drug and alcohol prevention programs to school children, WBYT-FM in Mishawaka, Ind., provided media support for the 2007 "D.A.R.E. Golf Outing and Hog Roast." The station inspired golfers to go to the green by broadcasting promotional spots, a live interview and a two-hour live remote from the event. WBYT staff fielded a team in the event as well. The day on the course brought in a total of $9,000 for the St. Joseph County Police Department D.A.R.E. (Drug and Alcohol Resistance Education) program, which went toward the purchase of workbooks, school supplies and t-shirts for area students participating in the program. In a letter to the station, D.A.R.E. Officer Sgt. William Redman and spokesperson for the Saint Joseph County Police Jaimee Thirion wrote, "The promotional ads that aired live definitely helped us out. We had to turn golf teams away because we filled up so fast! We couldn’t have done it without you."
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