Topic: Neighbors in Need
The community came out in force to help the homeless in a series of events organized by WAOR-FM of South Bend, Ind. In just more than a month’s time, the station held a golf outing and two pre-concert parties to raise money for the South Bend Center for the Homeless, which provides food and shelter as well as assistance with job training, sobriety and learning how to re-enter the community. Thanks in large part to 75 promotional spots, targeted email blasts, staff hours and a two-hour live remote that allowed the shelter to educate listeners about its work, the Center for the Homeless Golf Outing sold out, generating $41,000. The station raised an additional $1,100 for the cause by hosting two Pre-Concert Plaza parties as fundraisers on the days of performances by the Doobie Brothers and Deep Purple. On-air support prior to each event featured 50 public service announcements and a four-hour live remote immediately prior to the concert. Ten staff hours and a week-long Web site promotion also contributed to raising awareness of the center and the opportunity to contribute.
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