Topic: Health Awareness Campaigns
The new year kicked off a groundbreaking effort to raise money for the local chapter of the Susan G. Komen for the Cure by KSNW-TV in Wichita, Kan. The stationís homegrown idea, "KSN Dream House for the Cure," involves more than 30 companies donating materials and volunteering time to construct a state-of-the-art, environmentally friendly house in The Oakes Golf Course Community, with all proceeds going to help fight breast cancer. The station has supported efforts by the Komen Foundation for years. "When we were talking about creating a new project to raise money and awareness, we wanted to construct an event that people could watch from the ground up," said News Director Todd Spessard. When the nine-month project is complete, the resulting donation could be the largest ever made to the Mid-Kansas Komen Chapter. Proceeds are estimated at a half-million dollars. The donation will be used locally to fund projects such as the "Early Detection Works" program, which provides free mammograms for uninsured and low income women. From the floor to the roof, each week KSNW broadcasts reports on the projectís progress, raising awareness about breast cancer at the same time.