Topic: Neighbors in Need
At least once a month, KCLY-FM in Clay Center, Kan., holds an on-air auction to raise funds for community members facing large medical bills or other crisis situations, such as a home fire. Each KCLY Honor Benefit Auction raises funds for a specific individual in the listening area, whose story is shared through the airways in news segments and promotional spots for the auction. Local businesses and neighbors donate items, and the station photographs each and posts a description on its Web site in preparation for the fundraiser. In 2007,14 individuals received a helping hand from the program, which raised over $16,000. The station has been holding auctions for five years. "The families these fundraisers are done for listen to the auction, sometimes even from their hospital bed," said Linda Underwood, community service team director of the Republican River Chapter of Thrivent Financial for Lutherans. "This service has helped many make it through a very difficult time in their lives."