Topic: Neighbors in Need
Since 1978, WABK-FM in Augusta, Maine, has reached out to struggling members of its community through its "Love Fund." On-air personalities who helped start the effort three decades ago still participate today. The campaign holds its largest annual drive for 10 days each December. "During that time, this station becomes the Love Fund," said WABK’s Kelly Slater. Station staff stand out in the cold with canisters to collect donations and live broadcasts happen throughout the area. As part of the 2007 drive, the station hosted an open house at the studio and sold hotdogs and sodas. Each year, the recipients of the fund change depending on needs. The money may go to provide badly needed medicine to a listener who couldn’t otherwise afford it or to buy food for families profoundly affected by the economy. In 2007, the drive raised $30,000 and helped 14 families. Other annual station outreach programs that fall under the "Love Fund" umbrella include a "Cram the Van" school supplies drive, a "Food for Families" Thanksgiving dinner collection and a "Fuel for Families" campaign, which helps heat homes throughout the region.
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