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WBRK-AM/FM Sponsors Relay for Life

Topic: Health Awareness Campaigns

Itís a night when people who have been touched by cancer celebrate life, and WBRK-AM/FM in Pittsfield, Mass., was there broadcasting live. For three years, the station has been media sponsor for the local Relay for Life in Burbank Park on Onota Lake. In 2007, the event raised $265,000 for the American Cancer Society. With WBRKís help, Relay for Life has become Berkshire Countyís largest fundraising event. "Through the station, we can reach out to a lot of people and help the relay grow," said station Vice President and Promotions Director Cheryl Tripp-Cleveland, who also has served as the co-chair of the race for three years. "It is truly an awesome event." In addition to broadcasting live through the night of the event, the station donated tens of thousands of dollars worth of primetime promotional announcement spots from January to June. Cancer survivors and team participants were interviewed on talk shows, and throughout the year Relay for Life fundraisers were publicized on the station Web site.

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