WDFN-AM Raises $130,000 for Leukemia and Lymphoma Society of Michigan

Topic: Health Awareness Campaigns

Sports radio fans and supporters joined WDFN-AM in Detroit, Mich., and its afternoon drive team, Mike Stone and Bob "Wojo" Wojnowski, to go the extra mile in a 28-hour radio marathon that brought in $130,000 for The Leukemia and Lymphoma Society of Michigan. The annual "Stoney and Wojo Radiothon" began 10 years ago when WDFN update reporter Sabrina Black was diagnosed with lymphoma and has taken on added meaning since she passed away in 2006. The 2007 radiothon included 21 live interviews with local and national celebrities, politicians and athletes; regular on-air plugs to donate; and auctions for sports memorabilia, electronics and trips. Leading up to the radiothon, WDFN aired more than 750 minutes of promotional spots and an additional 150 minutes of public service announcements during a four-month period. The station also used its Web site to link to The Leukemia and Lymphoma Society, promote the event, offer a limited-edition WDFN t-shirt (all proceeds went to the charity) and provide the opportunity to secure a spot in the prestigious WDFN Leukemia and Lymphoma Golf Outing. WDFN was a National Association of Broadcasters’ Crystal Award Finalist in 2008.

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