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KTTB-FM Created the "Breakin’ and Entering Christmas" Campaign

Topic: Neighbors in Need AUDIO

Taking on the role of Santa’s elves, KTTB-FM in Minneapolis/St. Paul, Minn. created the "Breakin’ and Entering Christmas" campaign, where deserving families having financial difficulties come home to a surprise tree and sack of presents. For the past three Christmas seasons, the Tone E. Fly Morning Show has invited listeners to call in and nominate a friend, neighbor or family member who wouldn’t otherwise be able to provide for Christmas. Nominations are read every day on the show. Past winners have included a family whose house burnt down and a married couple that was unable to work while both recovered from a critical kidney donation from wife to husband. A few weeks before the "Breakin’ and Entering Christmas" effort, the station makes sure families in need have a turkey dinner on their table Thanksgiving Day. The station organizes a "Stuck on the Truck" food drive, where an on-air personality camps out on top of a 24-foot truck and broadcasts live until the truck is full. In the drive’s three years, KTTB listeners have donated the equivalent of 30,000 meals. One of the biggest donation drops of the year for the Minnesota Food Shelves, the event has become vital to providing food for the hungry.

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