Topic: Youth-Focused Initiatives
The support of WJKK-FM in Ridgeland, Miss., and seven sister stations throughout the central part of the state, helped make miracles happen for children in need of medical care. In its seventh year, the "Mississippi Miracles Radiothon" generated more than $350,000 for the Blair E. Batson Hospital for Children, which treats more than 150,000 kids each year. The money will go toward new state-of-the-art equipment and research to ensure Mississippi’s children have the best possible medical care available to them. Together in force, the stations broadcast live from the hospital lobby, where doctors, nurses, children and families are interviewed about the lifesaving work of the hospital. During the 39-hour, three-day event, on-air personalities ask their viewers to call in pledges. Money raised by the radiothon in previous years made it possible for the hospital to finish a two-story addition that houses the state’s only surgical facility designed specifically for children.