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Radio Brings Holiday Cheer for 1,300 Children (WOKK-FM, WJXM-FM, WKZB-FM and WMLV-FM/Mississippi)

Topic: Youth-Focused Initiatives

Over the years, WOKK-FM, WJXM-FM, WKZB-FM and WMLV-FM in Meridian, Miss., have made it possible for thousands of children in need to unwrap shiny, new gifts on Christmas Day. The stations support the Salvation Army’s Angel Tree by reading the Christmas wishes of a child on the air every hour of broadcast during the months of November and December. Listeners are asked to be a child’s angel by calling in to the station and agreeing to provide the items on one child’s wish list from the tree. By the end of the campaign, the stations are filled with bicycles, clothing and toys. In a single year, the effort helped make the holiday special for 1,300 children. "If it wasn’t for WOKK and its sister stations, all of my angels wouldn’t have been adopted," said Maj. Helene Wildish of the Meridian Salvation Army. "They go on air, and people just respond."


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