In a time of high crime statistics, WHLH-FM in Jackson, Miss., organized a community-wide event to unite Jacksonians. The "Peace and Unity Weekend and Rally" took place over three days in the summer of 2007. The station secured the support of community leaders, including the governor and mayor, and several major gospel artists. Heavy play of promotional spots, on-air interviews and an email blast to listeners brought out thousands of people for the festivities in Smith Park. In addition to music, the event included free breakfast, trolley service to and from the rally and on-site giveaways. A live broadcast from the event was followed with news reports and additional promotional spots throughout the weekend. To further promote the goal of unity, WHLH staff distributed 5,000 purple hallelujah vehicle flags prior to and during the event.