KSJQ-FM Implements "Letters from Home" Campaign

Topic: Military-Focused Initiatives

A major supporter of our troops, KSJQ-FM in Savannah, Mo., implemented a "Letters From Home" campaign, encouraging listeners to send Christmas cards with calling cards inside to Missouri troops who could not be home for the holidays. KSJQ aired 259 promotional announcements, inspiring participation from several schools and children. As a result, nearly 2,000 cards made their way to those from the area stationed overseas. The station organized another campaign, "Operation Build a Nation," in response to reports from members of a field artillery battery from St. Joseph, Mo., that a school in Afghanistan near where the soldiers lived and worked had 4,000 students but no school supplies. After nearly 500 promotional announcements and a nine-hour radiothon, KSJQ and its listeners filled a 5-ton Army truck with school supplies to benefit the children. KSJQ was a National Association of Broadcasters Crystal Award Finalist in 2008.

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