When millions of toys were recalled in 2007, KYTV-TV in Springfield, Mo., took steps to help parents decipher which items in their children’s toy box were safe. Weeks of special segments from consumer reporter Cara Restelli alerted parents to the issues and results of a station investigation found many toys not included on the government recall list tested positive for lead. In partnership with the Students in Free Enterprise organizations from Missouri State University and Ozarks Technical Community College, the station organized a free lead-testing event at the studio. A 30-second public service announcement invited viewers to bring up to five toys. Restelli reported live from the event, where more than 300 toys were tested and four percent turned up positive for lead. A database of toy makes and models was collected to further safety efforts. Parents and grandparents who came to the lead-testing event said they would sleep sound knowing the results.
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