Topic: Youth-Focused Initiatives
KSYN-FM, KJMK-FM, KXDG-FM and KIXQ-FM/Missouri
Together, four radio stations, a four-state broadcast area and a four-day radiothon are a powerful combination, which is why KSYN-FM, KJMK-FM, KXDG-FM and KIXQ-FM in Joplin, Mo., use it every year for the "Miracles on 32nd Street Radiothon." The fundraiser benefits children in the area needing medical services through the Childrenís Miracle Network. Hosted by station personalities, the broadcast lasts for 32 hours and involves $69,000 of donated airtime among the four stations. The radio groupís ability to tell the story of local children and families who have benefited from Childrenís Miracle Network earned them a Foresters Award for best radiothon montage. Of the more than $85,000 raised by the effort in 2007, every penny stayed locally to provide medical supplies, from wheelchair ramps to hearing aid sets, for families who couldnít otherwise afford them.