WSTM-TV Holds Annual Summer Reading Program

Topic: Education

When school is out, it’s time for the highly successful children’s summer reading program sponsored by WSTM-TV in Syracuse, N.Y. The "Book Breaks" program marked its 21st year in 2007, when once again, station reporters, anchors and meteorologists took time out of their hectic lives to go to area libraries to read with local children. In fact, the station talent went to 14 different libraries and read to thousands of children throughout Onondaga County. The program is such a hit with children, parents and librarians that WTSM plans to expand it to another regional library system. This means even more children will be better prepared when summer ends and school is back in session. "WSTM’s ‘Book Breaks’ program is a wonderful way to help us promote reading each summer," said Genie DuPell, director of youth and family services at the Fayetteville Free Library. To promote the events, the station produced three 30-second promotional spots that aired 176 times from June to August. WTSM also created a public affairs segment that ran in a weekend newscast and aired two newscast segments on the reading events themselves.

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