Topic: Youth-Focused Initiatives
Thirteen hours of live broadcast on WOR-AM in New York, N.Y., brought in $380,000, a lucky number for Variety, The Children’s Charity, which benefits from the station’s "Operation Good Neighbor" radiothon. The money goes a long way in helping Variety continue to meet its goal of never saying no to a child in need. Donations collected through the 12th annual event were used to fund dozens of programs that benefit disadvantaged and disabled children in the area. Radiothon special guests included New York City Mayor Michael Bloomberg, actors Hugh Jackman and Danny Aiello and local television anchor Rosanna Scotto. Throughout the day, syndicated programming was preempted for special segments and shows focused on children’s issues and Variety. In the days leading up to the event, WOR aired hundreds of promotional messages and public service announcements, and sent out a press release in support of Variety to more than 400 affiliated stations, trade press and media outlets. Staff members from every department contributed to the radiothon’s great success. "WOR’s ability to raise much needed funds for disabled children and their families is a testament to the amazing depth of the generosity of our loyal listeners," said WOR General Manager Bob Bruno. "I am proud to say that every dollar raised for Variety through WOR’s ‘Operation Good Neighbor’ radiothon stays within the tri-state community."
More stories on Youth-Focused Initiatives