Kids werenít making it to school on time, so WBLK-FM in Buffalo, N.Y., decided to take action. The stationís "Non-Tardy Tuesday" campaign motivated students to make it to their desks before the morning bell. Each Tuesday, just prior to the start of classes, the WBLK staff made special school appearances and handed out gifts to students who arrived on time. The school with the best attendance record at the end the school quarter won an exclusive dance party with a national recording artist, courtesy of WBLK. Hundreds of on-air promotional announcements and space on the home page of the stationís Web site helped get students excited about the campaign. The station staff contributed 60 hours to get the program off the ground. The result: For the first time in several years, area schoolsí student tardiness rate dropped by a small percentage.
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