Topic: Youth-Focused Initiatives
In the four years KFYR-TV in Bismarck, N.D., has supported the MedcenterOne Great American Bike Race, a fundraiser for children with cerebral palsy and other disabilities and their families, the stationary-bike race has grown six-fold. "There is absolutely no doubt that having local broadcaster KFYR pick up the race has given us visibility and a leg up," said Race Director Bruce Klootwyk. The race is the largest single fundraiser for cerebral palsy. In the weeks leading up to the race, KFRY runs news segments on the families helped by the fundraiser nearly every night. A one-hour live broadcast the day of the race, which includes a mini-telethon, is aired both on KFRY and simulcast on three satellite stations. In 2007, 890 riders pedaled a combined 7826.58 miles to raise $182,000. All money from the race is raised and distributed locally.
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