WXIX-TV Helps Teens Drive Safely

Topic: Safety Initiatives

After the tristate area lost several teens in car crashes, the news team at WXIX-TV in Cincinnati, Ohio decided to take action to help reduce deaths and injuries among young drivers. Their "Street Safe Teens" campaign involved a monthly news package highlighting different aspects of driving safety. Topics have covered everything from parent-teen driving contracts to car care for new drivers. Twice, the news crew have headed to a local high school and broadcast live seat belt checks as student drivers pulled into the parking lot. Those who were wearing seat belts won prizes; those who weren’t received a brochure with potentially life-saving information. Public service safety announcements aired in addition to the news features, and the station Web site hosted an entire section on teen driving safety, including a downloadable contract, driver education resources and news video clips.

Read more stories on Safety Initiatives »