Topic: Youth-Focused Initiatives
The cold and snow donít stop Kevin Dean, morning personality on KTMC-FM in McAlester, Okla., from camping out on top of a building in the dead of winter to raise money for the March of Dimes. For the past five years, Dean has been taken by crane to a makeshift rooftop campsite on a day in January. From this high perch, he broadcasts the morning show, staying put until he meets his fundraising goal. To accept donations from listeners, he lowers a bucket. In 2008, Dean camped out for two days, bringing in $12,000 to help the March of Dimes further its goal of improving infant health. For two months before the event, representatives from the March of Dimes were guests at least twice each week on the daily talk show of KNED-AM, sister station to KTMC. All four McAlester Radio stations promoted the event and gave listeners updates on Deanís progress throughout the campout.
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