WGAL-TV Races Against Racism

Topic: Education | VIDEO

Since the first local YWCA "Race Against Racism" a decade ago, WGAL-TV in Lancaster, Pa., has been its media sponsor. With the stationís support, the 5K race became the largest in the Lancaster area in its inaugural year. Due to its continual growth, the race is now held in two additional metro areas WGAL serves, Harrisburg and York. In 2007, the three races inspired 3,000 runners to participate in honor of their commitment to equality and raised $80,000 to fund education programs to eliminate racism. WGAL anchors participated in all three races, and at the Lancaster race, the station set up a booth and gave participants station bags, pencils and other goodies. The station ran 150 promotional spots in advance of the race. In 2007, the Pennsylvania Association of Broadcasters awarded WGAL the Outstanding Television Public-Service Announcement award in recognition of their "The More You Know: Race Against Racism" spot.

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