To raise money for the Future Leader Scholarship Fund, an educational effort of Glory Communications, WFMV-FM in Columbia, S.C., organizes and promotes several events throughout the year. In 2007, local musical groups from Columbia, Lake City, Orangeburg and Sumter took the stage to help the cause. The station used more than 100 minutes of public service announcements and live talk from on-air talent during every shift to get word out about the choir concert series. The station also organized "March Mania," a basketball tournament, where church and community teams were invited to play one another. In addition to promotional spots before the event, live reports and donation updates were given twice an hour during the tournament. To award the students chosen as recipients of the scholarship and thank the community for its support, WFMV organized Family Fest, a large outdoor concert in Columbia’s Finlay Park where six college-bound students were awarded $1,500 checks. In total, station staff put more than 500 hours into events supporting the scholarship fund during the year.
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