The 17th annual "Operation School Supplies," supported on the air by KODA-FM and KRIV-TV in Houston, Texas, worked to ensure children were able to head into the classroom with the necessities. Pens, pencils, markers, notebooks, crayons and construction paper were all collected for elementary school children in the greater Houston area, where, in some counties, nearly 20 percent of school-age children are living in poverty. Media sponsorship has helped the campaign gain significant momentum since the program’s inception. News segments, live broadcasts, interviews with staff from "Operation School Supplies," Web site exposure, public service announcements and KRIV reporter Lanny Griffith’s determination to stuff a bus full of supplies at one collection site has resulted in an outpouring of community support. The most recent "Operation School Supplies" collected $150,000 worth of materials and benefited more than 32,000 students in 330 schools and 31 districts.