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KLOL-FM Helps Clean Up Texas Coastline (KLOL-FM)

Topic: Environment

Even the beaches are bigger in the Lone Star State, which is why Spanish station KLOL-FM in Houston, Texas, along with 37 other television and radio stations from across the state solicited the help of thousands of volunteers to help clean up the Texas coastline. The "21st Annual Texas General Land Office Adopt-A-Beach Spring Cleanup" brought out 6,782 volunteers to rake, gather, pick up and bag more than 140 tons of trash from more than 160 miles of Texas beaches. Each year, volunteers are given data cards to record information about the marine debris, which is then used to further research on how to mitigate pollution along the coast. KLOL focused its efforts on nine different beach locations, airing public service announcements and placing the event on the station Web site homepage to inspire listeners to join in. Adopt-A-Beach cleanups are held twice each year, and with the statewide commitment of radio and television stations, more than 365,000 volunteers have participated since its inception. "Adopt-A-Beach volunteers are remarkable," said Texas Land Commissioner Jerry Patterson. "Their dedication to Texas beaches is an inspiration."


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