Local Stations. Big Impact.

KGSR-FM Hosts ’Fan Fare Friday’

Topic: Neighbors in Need

Providing great music while raising funds to protect the elderly from the heat of a Texas summer was the goal behind "Fan Fare Friday," an event organized by KGSR-FM in Austin, Texas, to benefit Family Eldercare. The station organized a concert featuring local musicians and required the donation of a box fan or the monetary equivalent for admission. Seventy-five minutes of live and recorded announcements on the air and streamed on the station’s Web site rallied listeners to attend. The value of donations exceeded $50,000. KGSR broadcast live from the event for 12 hours and thanked the crowd with t-shirts and CDs giveaways. In January 2008, KGSR was honored by the Association of Fundraising Professionals in the Greater Austin Area as Outstanding Philanthropic Corporation for its fan drive efforts.

More stories on Neighbors in Need