Many children went back to school ready to learn and stocked with school supplies, thanks to WSLQ-FM in Roanoke, Va., and its annual "Pack the Bus" campaign. For five days in August, Dick and Dave from the stationís morning show did a series of live broadcasts from the parking lot of local area stores, where they invited listeners to donate everything from backpacks to pencils to provide for children who would otherwise be without. The crew "packed" the donated supplies in school buses at the event. Officials from the 21 school systems that benefit from the campaign joined the WSLQ team for the live broadcasts. The 2007 event provided $50,000 worth of school supplies, covering children in schools throughout the entirety of the stationís geographic listening area.
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