Local Stations. Big Impact.

WAVY-TV Provides Winter Coats to Area Children

Topic: Neighbors in Need

Thousands of children headed into winter prepared with warm coats thanks to the efforts of WAVY-TV in Portsmouth, Va. For 19 years the station has been committed to its "Coats for Kids" campaign, an annual drive that distributes much needed outerwear on a first come, first serve basis to any family in need. The evening news anchors make regular appeals to viewers, whose generosity resulted in the donation of nearly 12,000 coats in 2007. The station coordinates 13 distribution sites throughout Hampton Roads, northeast North Carolina and the Eastern Shore of Virginia. A distribution day is scheduled each November, December and January. "To see the kids getting their coats melts your heart," said Janet Charity of the YWCA, which has hosted a distribution site for many years. "We have families that look forward to the drive every year."

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