Animal-loving morning show hosts Dave Ettl and Lance Tormey of KIT-AM in Yakima, Wash., started a campaign to get pet oxygen masks for every fire department in Yakima County. Pets, like people, can suffer from smoke inhalation, and in such cases, pet oxygen masks can be life-saving. Using on-air announcements featuring Yakima Pet Rescue, which Tormey founded, enough money was raised to place pet oxygen masks on fire trucks up and down the Yakima Valley. "It really works," said Ettl. "Just last week we had a news story about a dog that was saved by use of one of these masks, and we were all high-fiving in the studio because it was one of the masks that was purchased with money we raised." Tormey has been honored with a Red Cross Real Hero Award for his work on behalf of pets.