When an apartment building fire killed nine people and left hundreds of residents without belongings or a place to stay, WDGG-FM in Huntington, W.Va., organized a dinner that brought the community together to honor the firefighters who responded to the emergency and to raise money for the victims. The station worked with a local church to secure food and other items for the event, making it possible for 100 percent of the proceeds to go to those recovering from the crisis. "This is a small town not used to battling fires," said WDGG’s Mike Kirtner. "The community needed help, and we were able to provide it." The station started airing recorded promotions and live mentions of the fundraiser two days after the fire. Six-hundred community members, including the mayor, attended. At the dinner, 20 fire departments received a plaque thanking them for their service and more than $60,000 was raised for the victims of the fire.