Topic: Educational Initiatives
To highlight the importance of education, WLUK-TV in Green Bay, Wis., recognizes the cityís top teachers and students each school year. Eight local teachers who have made a difference in the classroom are awarded the stationís Golden Apple Award. To ensure widespread participation, the station produces and broadcasts public service announcements encouraging students to nominate their favorite educator. The stationís anchors then head into the schools to tape the winning teachers with their students. Each winner is profiled in a two-minute news story, and the station airs a one-hour live telecast of the black-tie awards banquet. WLUK also pays tribute to top students with its "Best of the Class" awards, in which the station invites 108 high schools to send their valedictorians to a ceremony held at the Green Bay Packersí football stadium, Lambeau Field. Each valedictorian is videotaped in cap and gown, from which the stationís editors develop 30-second vignettes that air 150 times. In addition, all the stories and videos featuring the award-winning teachers and students are posted on the stationís Web site.