Topic: Animal Protection
Tails were wagging when WQRB-FM in Eau Claire, Wis., lent its talent and air power to help the area’s four-legged friends at the 21st annual Humane Society Annual Fido Fun Run. The station, which emceed the event from start to finish, ran more than 150 public service announcements over a four-week period to promote the two-mile walk to raise funds and awareness for the Humane Society. More than $15,000 was raised for the dogs, many of which were at the event for prospective pet owners to meet and adopt. On-air personalities encouraged listeners to obtain donations for each mile walked and the station used its Web site to provide links to pledge and registration forms as well additional information about the Humane Society. An on-air interview with the director of the local Humane Society before the event also helped to bring animal lovers together for the sake of their best friends.
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