Topic: Youth-Focused Initiatives
Staff at WVAQ-FM in Morgantown, W.Va., has a favorite event: the station’s annual radiothon in support of the West Virginia University Children’s Hospital. For well over a decade, the “WVAQ for Kids Radiothon” has helped raise funds for the facility, which provides care to high-risk mothers, premature infants and children with serious illnesses. The three-day event allows patients, their parents, doctors and nurses to tell their stories and is broadcast from the hospital. A videocast of the radiothon plays on the station’s Web site, allowing listeners to see the action behind the audio. The most recent radiothon raised $165,000, an increase of $15,000 from the year before. The long-term partnership between the station and the hospital extends throughout the year, including the promotion and broadcast of the annual Mountaineers spring football game where all proceeds from ticket sales go to the hospital. WVAQ was named the Marconi Radio Awards 2007 Contemporary Hits Radio Station of the Year.