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KGUN-TV Promotes “10K Catwalk for the Bobbi Olson Fund for Cancer Research”

Topic: Health Awareness Campaigns | VIDEO

KGUN-TV in Tucson, Ariz., helped make the seventh annual “10K Catwalk for the Bobbi Olson Fund for Cancer Research” the most successful Catwalk to date. By the time all participants had crossed the finish line at the University of Arizona campus, $130,000 had been raised for the Arizona Cancer Center. Hall of Fame Coach Lute Olson started the race in the name of his late wife Bobbi, who died of ovarian cancer in 2001. KGUN inspired viewers to participate in the race by producing and airing public service announcements featuring Olson and former University of Arizona basketball stars Steve Kerr and Sean Elliott. The station also produced an exclusive half-hour special featuring Olson and former players talking about what Bobbi meant to them and the importance of raising money for cancer research. In the history of the Catwalk, more than $1 million dollars has been raised for cancer research in Arizona.

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