Topic: Health Awareness Campaigns
For the third year, KYXY-FM in San Diego, Calif., broadcast live from the local American Cancer Society’s “Making Strides Against Breast Cancer 5K Walk” in Balboa Park. More than 18,000 people gathered that Sunday morning, raising $1.5 million in funds for the treatment, prevention, early detection and research of breast cancer. The event was promoted during the previous 30 days with 200 recorded and live promotional announcements; four inclusions in KYXY’s e-newsletter, which reaches a subscription base of 30,000 readers; and two live interviews with organizers and team captains the week before the walk. The two-hour live on-site broadcast aired during the station’s public affairs program “Concerning San Diego.” KYXY was honored by the American Cancer Society with a Media Circle of Hope award in 2007.
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