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WVNY-TV Teams with Therapy Dogs of Vermont (WVNY-TV)

Topic: Health Awareness Campaigns

With the help of WVNY-TV in Colchester, Vt., more people will experience the joy of manís best friend through the services of Therapy Dogs of Vermont. The organization sends people-loving dogs and their handlers to help improve emotional health in a variety of settings, including hospitals, nursing and retirement homes, child and adult day care centers and correctional facilities. WVNY selected the organization as part of "Oprahís Big Give" campaign, which provided the station with $10,000 to donate to a local charity in hopes of jumpstarting the charityís fundraising and growth. By the end of the campaign, $38,000 had been raised for the all-volunteer, nonprofit organization. WVNY ran a six-week on-air sponsorship schedule promoting the group and its needs. In addition, the station aired three news stories and gave billboard mentions five times a week on how to "Give Big" to help Therapy Dogs. With the new resources, the organization plans to add additional canine and handler teams, making it possible to fill more requests from facilities requesting therapy dog visits, and to embark on new programs, such as using therapy dogs at library literacy events and to assist with victim advocacy.


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