Topic: Youth-Focused Initiatives
A partnership has blossomed between KRQE-TV in Albuquerque, N.M., and El Ranchito de los Niños, a nonprofit children’s home that provides siblings a long-term place to live and grow together. El Ranchito first approached the station when it was in need of assistance with its largest fundraiser, a raffle for a new house. With KRQE’s help, which includes the posting of a virtual tour of the house on the station’s Web site, raffle tickets now sell out each year, raising $100,000 in annual support. The past four years, the station has donated its time to help El Ranchito develop additional fundraising and promotional strategies. As part of these efforts, the station airs news segment about the home and then opens its phone banks for viewers to call in pledges more than once a quarter. In addition, the station airs public service announcements and promotes El Ranchito’s annual charity cruise, which is emceed by anchors Deanna Sauceda and Mike Powers. "KRQE has been instrumental in getting our name out there," said Chris Gillis, director of development for El Ranchito. "What they do is pretty phenomenal. It has been monumental in our lives." The station also gives directly to the children, sponsoring trips to baseball games and other fun events.
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